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Content Marketing Manager B2B Pharmaceutical

Charalle Recruitment Limited
Job LocationKent
EducationNot Mentioned
Salary£35,000 - £55,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

My client is seeking a skilled B2B Content Marketing creator to help build awareness of their business within the pharmaceutical industry as well as share their expertise in reaching, engaging, and educating healthcare professionals. Do you ahve a passion for content creations and digital communicationsThe Content Marketing Manager will be responsible for producing customer-centric content across a range of formats and channels to expand the company’s brand awareness in order to generate business. This means you will be in charge of content not a team.Key responsibilities:

  • Develop impactful content for a wide range of channels and formats, including market research, whitepapers, articles/blogs, webinars, workshops, award entries, video/animation, infographics, client case studies, presentations, press releases, newsletters, social media
  • Edit, proofread, leverage, and repurpose existing high-performance assets to increase the reach and visibility
  • Manage the use of content suite, monitoring engagement and developing strategies to meet lead generation targets
  • Work with the team to map out content strategies that support and extend marketing initiatives, manage the editorial workflow, and ensure deadlines are met
  • Collaborate with other teams to extract valuable intelligence, support their objectives, and utilise all opportunities and routes to audience
  • Clearly articulate and meet the goals behind each content piece, while motivating others to support you with their own knowledge, insight, time, and resource
  • Implement their on-page SEO strategy including the development of metadata and use of keywords
  • Partner with external organisations to design and produce high quality content
    • Desired skills and experience:
  • Best in class writing standards (B2B) and understanding of information architecture, design, hierarchy, accessibility etc.
  • 3+ years’ experience of the pharmaceutical industry with exposure to the work and challenges of pharma brand, marketing, medical and digital/multichannel teams
  • Demonstrable ability to conceptualise and craft content for a range of on and offline channels and mediums including website, social, email, PowerPoint, print
  • Strong interpersonal skills, a natural collaborator, motivator, confident influencer, and team player matched by an equal sense of personal responsibility and capacity to self-manage and work under own initiative
  • Experience of creating content briefs and techniques to extract the information you require to produce the planned content
  • Ability to work flexibly and transparently, being open about priorities and capacity to deliver
  • Creative flair and proactive with ideas to reinforce our marketing campaigns
  • An eye for design and experience of commissioning, storyboarding, and producing image-led content such as infographics, video, and photography
  • Tech savvy with good knowledge of SEO, metadata, and keyword research
  • Highly organised with meticulous accuracy and attention to detail
    • Nice to have
  • A background in journalism would be an advantage when it comes to being proactive, structured, persuasive, resourceful, resilient, and determined in sourcing the information you need
  • A background in marketing would be an advantage in terms of brand positioning and supporting commercial objectives
  • Good understanding of digital technology and publishing trends
  • Experience using website CMS, social platforms, Mailchimp, Google analytics
    • The firm fosters a culture of collaboration, innovation, creativity, and fun, supporting and rewarding hard work and commitment while respecting the work-life-family balance. This is a great opportunity for someone who has a minimum of 3 years relevant experience within the industry (either in pharma or agency side) as well as impeccable written communication skills.Flexible working arrangements possible (location and hours). Required skills
  • Brand Awareness
  • Editorial
  • B2B Marketing
  • Content Marketing
  • Pharmaceutical Industry

    • Keyskills :
    Brand Awareness Editial B2B Marketing Content Marketing Pharmaceutical Industry

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