Senior Campaigns Manager

Job Description

Role: Senior Campaigns ManagerReporting to: Marketing Director, HE UK & EuropeWork Location: UK remote workingOur OrganisationWe are the worlds learning company with more than 20,000 employees where we serve people in the community (nearly 200 countries). We combine world-class educational content and assessment, powered by services and technology, to enable more effective teachingand personalised learning at scale. We believe that wherever learning flourishes so do people. At Pearson, were committed to a world thats always learning and to our talented team who makes it all possible. From shaping lessons of the future, to taking assessmentof learning online, we are always re-examining the way people teach, tutor and learn best. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. Bypushing the boundaries of technologyand each other to surpass these boundarieswe create seeds of learning that become the catalyst for the worlds innovations, personal and global, large and small.At Pearson, we believe in the power of difference. Harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. Thats why were committedto ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment thats inclusive and diverse and where our people can be themselves so we can reflect the customers and learners we serve.Pearson is regularly featured on the Forbes list of Best Employers and we are recognised in the Best Employers for Diversity 2019 awards. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO)Pearson is delighted to be committed to the Race Charter, and to be confirmed by Stonewall in the Top 100 Employers LGBTQ+ in the UK. We are a Disability Confident committed employer and were recognised in the Best Employers for Diversity 2019 awards. Weare featured on The Forbes list of Best D&I Employers and are a Working Mums Top Employer and Age Positive employer. Pearson is listed on both the London and New York Stock Exchanges (UK: PSON; NYSE: PSO). We are proud to offer an exceptional and supportiveenvironment to develop your professional career.Your OpportunityWere seeking an energetic and passionate campaigns specialist seeking a new challenge. If youre measurement focused, curious about what will make prospects pay attention and have strong organisational skills and a creative skill set, we have a brilliantopportunity available.With responsibility for Higher Education focused acquisition and retention marketing activity across UK and European markets, youll manage a team to deliver great campaigns that not only engage, but entertain, our customer base.Having an appreciation of the HE sector is a benefit but not critical for applicants of this role. What matters most is being a self-starter that can put ideas into action swiftly, can work well across a multi-functional go-to-market team and enjoys supportingteam members to be the best they can be.This role sits within a driven and supportive marketing group, is remote based but will require some occasional travel across the UK and occasionally to Europe.If youd be excited to:

• Lead on campaign strategy, collaborating with sales and product development teams, to bring strong campaigns to life;
• Understand where impact is happening and where alternative approaches are needed in campaign execution, messaging and content use;
• Learn what makes our prospects and customers take actionand seek to refresh this knowledge through customer visits and staying connected to sector news;
• Take our product and service market share to the next level using new and emerging marketing techniques then please apply!

Were seeking candidates who are:

• Excellent communicators who strive to be clear not corporate in their communication style
• Experienced in managing and mentoring others and willing to give time to do so
• Practiced in B2B campaign techniques, with evident successes to demonstrate at interview
• Adept at optimising use of martech and bringing innovative digital marketing solutions to life (including experience with Pardot and SalesForce)
• Focused on performance metrics and comfortable with campaign reporting and analysis
• Skilled in utilising online and offline channels to create campaigns that deliver results

Your Benefits & RewardWell expect a lot and we know youll do great work, so we give a lot back with some of the best benefits in the business! Along with learning, development and mentoring opportunities, our range of benefits can support the different needs of our diversecolleagues, and their families too. Joining our Pearson family can provide you with unlimited and truly global career progression options, and you can also look forward to exploring our impressive benefits, such as:

• Flexible options for work from home days.
• A starting holiday of 25 days plus UK public holidays, and youll earn 1 additional days holiday per year you work with us.
• Generous pension scheme where we match and double what you contribute.
• Maternity, paternity, and family care leave as well as flexible work policies.
• Shares and stock purchase options.
• Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family and personal life.

Our Recruitment ProcessPlease complete and submit your application and apply directly on our Pearson Careers website only. Wishing you success with your application!#LI-POST Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purposeto help everyone achieve their potential through learning. We dothat by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the worlds leading learning company. Learn more at pearsonplc.com.Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a stro