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Job Location | Harlow |
Education | Not Mentioned |
Salary | Competitive salary |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
An opportunity to join the UK HE marketing team as a Product Marketing Manager has become available. Working alongside Service Development and Portfolio Managers, the Product Marketing Manager manages the end-to-end preparation of the go-to-market phasefor a defined set of products and services.This role requires the ability to draw on market and competitor intelligence and identify target market segments and customer needs to devise internal and external positioning, impactful messaging and a set of insight-based materials that will be pivotalto the successful launch, retention and long-term success of the product or service within the market.The role affords extensive creative input too in terms of product placement, packaging and copywriting, through to collaborating with sales and campaign teams on an effective go-to-market strategy.