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Job Location | Harlow |
Education | Not Mentioned |
Salary | Competitive salary |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
Job Position: B2B Marketing ManagerShort CoursesDivision: Pearson Online Learning Services (POLS) UKLocation:HybridMainly home based with regular travel to the London officeTravel: Occasional travel to other Pearson offices required.About PearsonLearning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. Wedo that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the worlds leading learning company.At Pearson (FTSE 100) we believe in the power of difference; harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. Thats why werecommitted to ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment thats inclusive and diverse - and where our people can be themselves - so we can reflect the customers and learners we serve. You can learnmore about our commitment to a diverse and inclusive culture here.We are delighted to be awarded Gold against the Investors in People standard in the UK; we are confirmed by Stonewall in the Top 100 Employers LGBTQ+ UK employers; we are a Disability Confident committed employer, and committed to the Race Charter; we wererecognised in the Best Employers for Diversity 2019 awards; we were featured on The Forbes List of Best D&I Employers; we are a Working Mums Top Employer and Age Positive employer. Pearson is a truly global family, and listed on the London and New York StockExchanges. We are proud to offer an exceptional and supportive environment to develop your professional career!About the teamThis is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with leading universities, the Pearson Online Learning Services (POLS) International teams provide onlinelearning services including marketing, student recruitment, course content development, training and ongoing student support. As a startup unit, every member of our team responds positively to breaking new ground and are willing to challenge current practiceand to be challenged themselves.About the jobWe are looking for an experienced, performance driven marketer who understands what it takes to attract the B2B audience in key markets around the world.The purpose of the role will be to develop a multi-channel marketing strategy to generate and nurture leads for partnerships within our short course portfolio, through the development of successful B2B marketing campaigns as well as their channel roll out.This role is about generating awareness, driving quality leads and supporting our regional development team of our courses and services, and in turn having a direct impact on sales.This role must also successfully partner with external stakeholders as well as agencies and third-party suppliers. Reporting to the Senior Marketing Manager, this position will be working collaboratively with functional experts within the Marketing teamto ensure all marketing activities deliver the desired result.The B2B Marketing Manager will have the opportunity to market a variety of courses within the short course category. Never a dull moment!Key Responsibilities:Marketing planning