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Digital Marketing Executive

Job LocationGlasgow, Lanarkshire
EducationNot Mentioned
Salary22,000 - 26,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Digital Marketing ExecutiveThis is an Excellent opportunity to join a well established and rapidly growing organisation with multiple offices across the UK. You will be part of a large marketing team with the opportunity to work alongside so very experienced professionals.There willbe a great chance for you to increase hands on experience across SEM channels and multiple audiences.Three key areas this role will cover:Primary1. Campaign management - Experience running paid campaigns across job boards, search and social channels using different targeting and retargeting routes.Secondary2. SEO: Working with in house teams to identify opportunity and increase direct traffic to the website.3. Reporting and insight on customer journey - then owning optimisation changesSpecificsThe role:* Plan, develop and lead paid campaigns across, social, search, media sites and Job Board aggregators* Measure ROI and KPIs and optimise* Improve site performance and customer journey (bounce/data capture /easier navigation)* Measure using CRO test management and reporting* Take ownership of developing the SEO strategy working with in house content and creative teams* Undertake regular site audits and crawls to proactively identify any issues or areas of improvementPerson:* At least 2 - 3 years experience within digital marketing, ideally hands-on paid channels.* Highly motivated, self starter who displays confidence and initiative* Team player with excellent teamwork and collaboration skills* Excellent communication and interpersonal skills - adapting to any situation, presenting a positive can do attitude * Ability to work from strategy to execution* Analytical in approach with an excellent understanding of Google AnalyticsSearch is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age.

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