Paid Media Specialist

Job Description

As a Paid Media Specialist at Platypus Media, you’ll spend your days creating top-notch Facebook and Google Ads campaigns that drive results. You’ll dig into data and create various tests to find out what works and what doesn’t. You’ll get to brag about what you’ve worked on to our clients and will get time for personal development to make sure you stay at the top of your game.Role responsibilities

Craft engaging Facebook / Instagram / Google Ads including writing copy and basic graphics editing

Optimise ad campaigns by analysing performance and making adjustments to bids, budgets and targeting

Plan and run a/b tests to improve performance and identify areas of opportunity

Create reports using Google Sheets, Microsoft Excel, Google Data Studio and Keynote

Communicate regularly with clients through via emails, calls and in-person meetings

Contribute to the Platypus Media social accounts

Skills/Experience needed

GoogleAnalytics Individual Qualification / Direct experience

Facebook and/or Google Ads experience

High level communication skills and ad copywriting abilities

Efficient in Microsoft Excel / Google Sheets

What could a typical day look likeYou might start the day with Facebook Ads. Analysing performance, youll review what ads are working best and why, sharing your initial thoughts on performance directly with the client.Next up, you could be working on a Google Ads strategy. Youll research the right keywords to target, take a look at what competitors are doing and write potential ad copy for the campaign.After lunch it’s YouTube Ads. Using Google Ads you’ll take a look at how different demographics respond to the ads and make adjustments to the bids, targeting and budget to improve performance.Lastly, you might be putting together a monthly report. This includes pulling the data from Google Ads, Analytics and Facebook Ads, as well as crafting a killer presentation. Youll book in a time to share it with the client to go over insights and upcoming tests.Why Platypus MediaFour Day Working Week - Thursdays are the new Fridays, yep that’s right, our working week is only four days. Best thing is you don’t have to cram five days into four either, standard working week is 30 hours.Flexible Working - There’s a desk with your name on it at the office but there’ll also be opportunity to work away from the office (after you’re up to speed and performance is good) if you’d like.Room To Grow - You’ll get time (and budget) to work on your personal development. Whether that’s time spent reading the latest industry books/blogs, online training or heading to a conference. You’ll get the support you need to be your best.Work/Life Balance - Whilst marketing isn’t physically demanding, it is mentally demanding and being able to rest and recharge is essential. To help you do that you’ll get 5 weeks paid leave each year plus bank holidays. You’ll also get the opportunity to unlock more leave through performance and length of time at Platypus Media.What youll need to be a great fitGoogle Analytics Individual Qualification - You’ll be using Google Analytics most days. You don’t have to know it like the back of your hand yet but you need to be able to find your way around it. If you don’t enjoy digging for insights in Google Analytics, you won’t enjoy this role.Digital Marketing Experience - This doesn’t have to be your current role, but it’s important that you’ve got marketing experience. Maybe you look after the social media/content marketing for your church or sports group, or maybe you’ve run some Facebook Ads for a friend’s business. Or, just maybe you’re an incredible marketer that’s looking for a better gig.Professional Level English - If spelling and grammar are weaknesses then you’ll really struggle in this role. Ads with spelling mistakes don’t fly, and reports that don’t make sense aren’t cool. Of course no one’s perfect but if attention to detail isnt your thing, then this job just isn’t for you.Spreadsheets (Excel/Google Sheets) - So much of digital marketing involves spreadsheets. They can turn a 4 hour task into a 10 minute one and who doesn’t love that! Knowing your way around a spreadsheet is a must, and if you don’t already, you’ve got to be prepared to learn how to use pivot tables as well as fancy functions including concatenate, lookups and ifs.Characteristics/Traits - The best digital marketers are truly awesome individuals. They spend their lives observing the world around them, are utterly curious about why things are the way they are, learning from loads of different sources and always trying to make things just that little bit better. They are creative yet analytical, positive thinking with a can-do attitude, confident when communicating and honest to the core. Required skills

Digital Marketing

Microsoft Excel

Facebook Marketing

Google Adwords

Google Analytics

Keyskills :
Digital Marketing Microsoft Excel Facebook Marketing Google Adwds Google Analytics