Marketing & CRM Manager DotDigital & PowerB

Job Location	Farnham
Education	Not Mentioned
Salary	£50,000 per annum
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent , full-time

Job Description

Marketing & CRM Manager (DotDigital & PowerB)Location: Farnham, SurreySalary: £50k + Excellent BenefitsThe Client:Our client is a reputable provider of optical and hearing care services, dedicated to delivering outstanding service to its clientele.The Role:As a Senior Marketing Manager, youll lead the development and implementation of cutting-edge CRM strategies to enhance customer engagement, loyalty, and satisfaction.Responsibilities:

Oversee multi-channel campaigns, leveraging expertise in email, SMS, letters, and phone outreach.
Utilise first-party data to identify key segments and insights for refined CRM KPIs.
Manage end-to-end email communications, including planning, segmentation, delivery, and analysis.
Maintain relationships with CRM tools like DotDigital, managing the data tech stack.
Set and analyse SMART metrics to ensure continuous improvement in CRM effectiveness.
Foster collaboration across departments and stakeholders to drive CRM initiatives.
Ensure data compliance and GDPR governance within the business.

Requirements:Essential:

Previously worked as a Marketing Manager or in a similar role.
Proven experience in delivering comprehensive CRM programs.
Familiarity with DotDigital and PowerBI.
Strong skills in HTML/CSS for email campaign creation.
Expertise in setting and measuring CRM-specific KPIs.
Skilled in analytical tools like Google Analytics.

Desirable:

Experience with SQL queries.
Familiarity with Optix and Auditdata.
Understanding of digital marketing channels.

Benefits:

Competitive salary
Medical cash plan
Staff, family and friends discount

Apply now for this exceptional opportunity to work with a dynamic team and further enhance your career.Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phoneor text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy orGDPR please contact us.Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.Required skills

Digital Marketing
Marketing Manager
CRM Manager
Marketing Lead
Marketing Automation Manager

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