CRM Manager

Job Description

CRM Manager (Portugal/Spain Regions)As a CRM Manager, you’ll plan and execute effective CRM activities. It will involve managing budgets, driving change and innovation, optimizing performance, ensuring compliance, and leading a team to achieve business goals and targets. The role aims to maximizecustomer retention and reactivation and deliver measurable results. Ultimately, your role will contribute to building strong customer relationships, achieving key performance indicators, and driving the success of our overall CRM strategy.Location: Gibraltar or London (Stratford)Across the UK and Europe, we operate a portfolio of renowned consumer brands, including Ladbrokes, Coral, Gala, Foxy, Bwin, Party, and more. In this role, youll be responsible for overseeing the direct marketing activities for some of these brands, deliveringtargeted communications to our customers. Our aim is to create personalized customer engagement plans, ensuring that each customers marketing experience is tailored to their preferences.What you will do

• You’ll be involved in Strategic planning, Marketing Execution and ensuring you are Innovative in everything you do!
• Build a mid-term strategy & framework for all CRM activity.
• Manage budgeting, forecasting and cost of all CRM activities to align with financial targets set quarterly,
• Drive change, adopting new channels and capabilities / platforms as they arise.
• Clearly describing commercial benefits of changes as they are delivered.
• Seen as a subject matter expert that has additional specialist responsibilities in onboarding new technology used to automate processes and improve customer journeys.
• Oversees all CRM activity. Accountable for the team`s performance, including achievement of key KPIs and commercial targets.
• Conduct weekly team meetings to follow up on tasks and make sure all activities are on track with the agreed KPIs and budget.
• Assess team knowledge gaps and arrange CRM training. Implement improved CRM processes and opportunities.
• Build & maintain 3rd party relationships with partners.
• Work with technology teams for specific integrations and/ or implementations.
• Responsible for day to day management of a small sized team (approx. 1-4 people).
• Mentor and develop team members to enhance individual expertise against personal development plans.

Who you are

• Demonstrable hands on experience in CRM activity.
• Technical experience working with CRM tools and platforms.
• Experience of actively using and optimising CRM techniques
• High-level proficiency in MS Excel, PowerPoint, and Word
• Highly effective analytic and qualitative skills with the ability to analyse and use data efficiently.

What we offerAt Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working
  • UK - 2 days in the office
  • Gibraltar - 4 days in the office
• Private medical insurance
• Pension scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional "It’s Your Game" day off to use at either Christmas or New Year
• Entain & Enhance days - 2 paid days off to focus on your professional or personal development
• Share save scheme

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.