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Campaign Lead

Michael Page Digital
Job LocationDerbyshire
EducationNot Mentioned
Salary£44,263 - £56,021 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

We are seeking an enthusiastic and driven Campaign Lead to manage and direct our B2C marketing campaigns. Youll join us at an exciting time as we implement a sector-leading CRM and CX platform, playing a leading role in helping us develop campaigns - includingemail marketing campaigns - which deliver truly exceptional customer experiences.Client DetailsOur client is a leading institution located in East Midlands. With a strong workforce of dedicated professionals, they strive to offer a nurturing environment, whilst contributing positively to society through their research and community initiatives.Description

  • Project manage end-to-end campaign management from briefing to delivery and reporting
  • Develop comprehensive audience segmentation strategies to tailor campaigns for maximum impact
  • Design and automate highly personalised and segmented omni-channel campaigns using Adobe Target, Adobe Campaign, Adobe Audience Manager and Adobe Advertising Cloud
  • Create end-to-end campaign structures, including goal setting, messaging, and channel selection
  • Ensure campaigns follow a continuous improvement process and are clearly tested or split/test in their execution
  • Provide high level campaign reporting for student recruitment marketing using Adobe Analytics with the support of the analytics team
  • Provide overall consultancy and reporting for campaign management including identifying trends in behaviour, media or creative
ProfileA successful Campaign Lead should have:
  • Creative mindset with the ability to think strategically about campaign architecture
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  • Proven experience in campaign management, with a focus on audience segmentation and targeted messaging
  • Experience with content optimisation, personalisation, and campaign measurement
Job Offer
  • A competitive salary range of £44,263 to £56,021 depending on skills and experience
  • A generous holiday leave package.
  • A collaborative and supportive company culture.
  • The opportunity to contribute to a leading institution in the non-profit sector.
We encourage all interested candidates who meet the above criteria to apply for this exciting opportunity.

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