Marketing Executive

Job Description

Marketing ExecutiveThe Opportunity:This Marketing Executive’s role is central to the success of a multi-disciplined marketing team where progression is encouraged. The Marketing team invest in being customer centric in a B2B environment, and you’ll be part oftheir mission to createeffective communication solutions, developing marketing strategies and planning and implementing campaigns and activities. This is a busy, generalist marketing role, and you will utilise a combination of your existing skills and skills and experience right across the marketing discipline. The role involves email and campaign comms (offline and online), inbound marketing campaigns(including social), print media (editorials and press releases), event planning and management, service message communication and digital content creation to support campaigns and the marketing and brand positioning of this fantastic, Devon grown business with a huge national presence. Job Responsibilities:

• Plan, brief and oversee delivery of multi-channel leading marketing campaigns online and offline to achieve objectives set by marketing manager/business and deliver the marketing plan for the year Continually develop and improve the customer service messaginginitiatives
• Planning all aspects of the user experience and user journey when executing thought leading marketing campaigns and initiatives
• Brief and create content for online (social, website, online PR) to support your campaign activity
• Continually improve the business multi-brand campaigns to ensure market share
• Identify, spec, plan and organise company events as agreed with the management team, including annual events such as P&P Live, industry events, as well as actively research and recommend additional opportunities
• Build landing pages as appropriate including setting up tracking and reporting on performance
• Build and schedule Email campaigns in DotMailer, optimising the suite of tools available
• Input to marketing strategy development, conduct market research in order to identify market requirements for current and future campaigns
• Keep up to date with relevant AI developments, new web-based marketing, website designs and features, in order to feed back to the team
• Evaluate the effectiveness of all campaigns and activity present performance back to the management team.
• Work collaboratively with the wider marketing and digital teams to deliver the marketing plan
• Be a brand ambassador for thecompanybrand
• Building strong working relationships with our internal and third party creative agencies
• Work closely with the marketing assistants to offer support when needed

Preferred Skills:

• Knowledge of marketing concepts and principles and demonstrable experience of working in a busy marketing role at a similar level – 2/3 years
• Excellent copywriting, editing and proofreading skills, including excellent written and verbal communication
• In-depth understanding of digital and social marketing best practices, especially in a B2B market
• Experience in event planning and co-ordination/management
• Excellent creative content and campaign creation for emails, website, social and print requirements • Strong commercial and analytical focus with experience in setting/reporting ROI and KPI’s
• Working knowledge of SEO and Google analytics would be highly desirable.
• Working knowledge of content management systems and automated marketing software
• Proficiency in MS Office, including Word, PowerPoint and Excel
• You’ll be an effective planner and proactive communicator, you will ensure the effective planning, delivery and scheduling of the marketing plan, whilst also clearly demonstrating inventiveness and brilliance in developing on-message output with a realcustomer benefit-led focus for both offline and online media.
• Determined, organised, proactive and with a keen eye for detail you will be a key part of this high performing, learning team.

Associated Benefits:Benefits include a discretionary quarterly bonus, life assurance, private health and dental insurance alongside a fantastic on-site cafe and very active staff forum. AND the opportunity to join one of Devon’s finest businesses!Working Hours:Full time. Hybrid working available (minimum 2 days in the office required)