Marketing Executive

Job Description

Remote based roleOffice in BerkshireA great opportunity has arisen to join a leading and growing Business and IT Consultancy as a Marketing Executive.The Marketing Executive will implement and manage the marketing strategy across the business. Working with key stakeholders to ensure that marketing plans, promotional campaigns and advertising opportunities are communicated and utilised to their full potential.The Marketing Executive will also promote the range of B2B services, SaaS and innovative digital products, while guiding, shaping, and driving forward their marketing strategy.Role and responsibilities:

• Social media - responsible for defining and delivering the social media strategy including, growing followers. Establishing and expanding the reach to new digital channels, increasing engagement and awareness across all our existing media platforms to driveinbound leads and grow brand awareness and engagement.
• Drive sales - from content in the form of blogs, social posts, emails, newsletters, Webinars, conferences, and case studies
• Planning and management - delivery of digital content (such as, videos, articles, blogs, web content and email) including the Development and management of a webinar program.
• Collaborate with cross-functional teams to align marketing efforts with business objectives, ensuring consistent messaging and brand representation
• Measure and analyse- the effectiveness of marketing campaigns using key performance indicators (KPIs) and data analytics tools, making data-driven decisions for continuous improvement.

Skills and experience required:

• Previous experience in a similar marketing role - including experience in digital marketing, content marketing, social media, and lead generation.
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet tight deadlines.
• Excellent written and verbal communication skills, with an exceptional eye for detail.
• Proficiency in using marketing tools and software, such as CRM platforms, marketing automation, and analytic tools.
• Ability to work collaboratively in a team environment and communicate effectively with stakeholders at all levels.
• Digital Marketing Knowledge: In-depth understanding of various digital marketing channels and strategies, including search engine optimization (SEO)
• Analytical Skills: Ability to analyse data, interpret metrics, and derive actionable insights from digital marketing campaigns using tools like Google Analytics or other marketing analytics platforms.
• Familiarity with digital marketing tools and platforms, including advertising platforms like Google Ads and Facebook Ads, marketing automation tools, email marketing software, and content management systems (CMS).
• Strong writing and content creation skills to develop compelling and engaging marketing content, including website copy, blog posts, social media posts, and email newsletters.
• Creativity and Design Skills: Ability to conceptualise and create visually appealing graphics, images, and other multimedia content for marketing campaigns
• Proficiency in HTML and CSS to create visually appealing and responsive web assets for marketing campaigns would be advantageous.

Keyskills :
Communication SkillsCRMDigital MarketingProject ManagementSocial Media