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Senior CRM Manager

Reed Specialist Recruitment
Job LocationCovent Garden
EducationNot Mentioned
Salary£45,000 - £60,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract, full-time

Job Description

Reed Online are looking for a Senior CRM Manager to join their established team based in Central London (remote work currently available). This is a 14 month fixed term contract opportunity, ideally starting asap or from September.An outstanding opportunity has arisen for an accomplished CRM expert to join one of Britains most established digital brands. As we continue to evolve the complexity of our CRM offering, we seek a Senior CRM Manager to cover an integral role in our CRM team.We have a highly visible, category-leading brand and a reputation for creating innovative and exciting ways of connecting with our customers. We have reached a pivotal point in our CRM offering, and require a highly-skilled CRM expert to drive our strategy to the next level.You will have hands-on experience of planning, building and optimising CRM campaigns, as well as exceptional knowledge of creating and delivering CRM strategies. You will have expert-level, executional knowledge of delivering lifecycle, marketing and transactional communications across various channels. You will be well versed in the engagement platform ecosystem, and have experience weaving messaging campaigns together simultaneously.Reporting to the Head of Digital Marketing, the successful candidate will help to create and drive the strategy for CRM for our B2C audience. You’ll assist with the current migration of CRM technologies and will lead to the creation and optimisation of CRM campaigns across multiple channels.Experience:

  • Hands-on experience of managing the creation and delivery of effective CRM campaigns across multiple channels
  • Experience of creating and delivering effective and sophisticated messaging strategies, spanning across multiple channels
  • Hands-on experience using Salesforce Marketing Cloud and Braze
  • Expert-level understanding of CRM technologies
  • Experience of CRM reporting and analytics, in order to obtain actionable insights to inform CRM strategy and optimisation
  • Experience of user segmentation and a demonstrable understanding of user lifecycles in order to drive performance of lifecycle campaigns
  • Demonstrable ability to collaborate with cross-functional teams to develop new initiatives and improve existing programs
  • Demonstrable ability to manage quality control, content, design and brand in CRM campaigns
  • Experience managing a small team and driving their growth, training and development
    • The role
  • Own and deliver data-driven CRM strategy for our B2C audience
  • Assist in the migration of CRM technologies from Salesforce Marketing Cloud to Braze
  • Own and deliver lifecycle, marketing and transactional communications across various channels including email, SMS and push notifications
  • Collaborate with the marketing team to integrate CRM into wider marketing activities
  • Be the visionary for new and exciting user messaging opportunities
  • Assist the branding team in providing a consistent user experience across all CRM touchpoints
  • Relay performance, data and strategies to the senior leadership team as part of a digestible narrative
  • Work within cross-functional teams, including Marketing, Product, Analytics, Data Science and BI to deliver new, and optimise existing, CRM programs
    • Join REED - Improving Lives Through WorkProud winners of:
  • #1 Recruitment Agency - Glassdoor Best Places To Work 2019 & 2020
  • Glassdoor Top CEOs 2019
  • The JobCrowd Top Companies For Graduates To Work For 2018/19
    • Our Values, Your Values; Our Future, Your FutureAll job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role. REED is an equal opportunities employer. We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity. We are a MINDFUL EMPLOYER and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria.

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