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Senior Marketing Executive

BMS Performance Ltd
Job LocationCentral London
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

  • Exciting opportunity to join an industry leading professional body
  • Support the Head of Marketing with the running of lead generation campaigns
  • Run multi-channel campaigns: email and SEM and the subsequent analytics
  • Experience in SaaS, publishing, business intelligence, medical or pharma preferred
  • Working across subscriptions for healthcare related products in the UK, focusing on retention and new customer acquisition
  • Be part of a wider marketing team of six people
    • The Role of Senior Marketing Executive: You will report into the Head of Marketing, and sit amongst a wider marketing team of 6, based in the modern offices in Wapping. The Senior Marketing Executives primary objective will be to support the Head of Marketing with lead generation campaign strategy and execution. Day to day, this will involve extensive use of a variety of channels including Google Analytics, Google Adwords, SEO, PPC and social media. The Senior Marketing Executive will also use Pardot to run email campaigns, in which you will pull lists, segment data and set up email automation flows to drive potential clients through the sales funnel. This will result in subscriptions to the companys journals, both on and offline.Responsibilities of Senior Marketing Executive include:
  • Support the Head of Marketing with campaign strategy and execution
  • Keyword research using Google Analytics and Adwords.
  • Automated email campaigns using Pardot.
  • Run and optimise SEO and PPC campaigns
    • Requirements for the role of Senior Marketing Executive include:
  • Have 3+ years lead generation marketing experience
  • Experience within a B2B industry - preferably publishing or technology
  • Ability to stand on own two feet from day one
  • Degree educated
    • The Company: Our client is the leading professional body within their industry. They produce over 150 print titles yearly, as well as running several events. With achievable growth plans, this is an excellent time to join the business as they are looking to grow and develop the team in the new year. If youre looking for an opportunity to make a real impact, then this could be the role for you!The package for Senior Marketing Executive includes:
  • £35-40k basic salary
  • Excellent company benefits
    • The role of Senior Marketing Executive is based in Central LondonBMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity. Required skills
  • B2B
  • Commercial
  • Marketing
  • Media
  • PPC
  • SEO
  • Google Analytics
  • Adwords
  • Tech
  • Campaign Strategy

    • Keyskills :
    B2B Commercial Marketing Media PPC SEO Google Analytics Adwds Tech Campaign Strategy

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