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Job Location | Cardiff |
Education | Not Mentioned |
Salary | Salary negotiable |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time |
ResponsibilitiesHead of Marketing – Affinity - UKWe’re hiring! Aon are looking for a Head of Marketing to support our Affinity business for the UKAbout AonHeadquartered in London, Aon Plc is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for client by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.The new Head of Marketing will be responsible for developing, owning and executing the Affinity Marketing strategy supporting the Affinity business achieve its long term revenue goals. The successful candidate will be a high energy marketer, able to innovate new marketing approaches, optimise existing processes whilst managing stakeholders and operating in a highly regulated environment.Experience of all marketing disciplines will be required, particularly with regard to digital and e-commerce products. This role will demand the ability to multi task and prioritise activities in a fast paced environment.They will lead a team of six marketing specialists focussed on ATL and BTL marketing campaigns, insight led marketing innovation and proposition development and effective lead and campaign management driving marketing effectiveness through segmentation, personalisation and marketing automation. There must also be significant experience in Partnership Marketing (B2B2C) helping develop more Affinity partners successfully reach their members/customers.As such the Head of Marketing role will need to have a broad marketing experience, be a proven people leader and able to work autonomously whilst managing senior business stakeholders. Above all though this person must have a growth mind set and a restless curiosity for improving marketing performance, beating the competition and creating a truly customer marketing led organisation.As an additional challenge the whole marketing structure for Affinity is being relocated to Cardiff, so initially there will be an emphasis on building a high performing team, taking over and optimising existing processes whilst developing a new marketing strategy in line with the Affinity 3 year plan. All whilst partnering with the business to deliver immediate revenue requirements.You will responsible for: