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Job Location | Cambridge |
Education | Not Mentioned |
Salary | £28,000 - £35,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
One of Cambridges leading specialist B2B media providers is seeking an Audience Development Manager to take over the development and implementation of their audience marketing strategy. They have an integrated digital and print offering with content marketing,digital media and data services as well as magazines. And seek a digitally astute marketer to take a proactive marketing role both engaging with their specialist audiences, and strategising and implementing campaigns to build and grow them. This will thensupport the successful ongoing commercialisation of their publications and media. The position is a hybrid role, and after a bedding in period 3/4 days from home with the 1/2 days in and flexible as to the business needs.The role is strategic with the emphasis on delivering results in terms of increased audience engagement, predominantly via content. Whilst there is no wider campaign-based marketing team, the role will work closely with a marketing data specialist. As abusiness that makes its commercial income from companies using its media products, the right person must have an understanding of how to both gain and target the correct audiences, the success of the role will hinge on improving the quality of audiences fortheir products and ensuring they have audiences to sell media for, and existing media spend performs well.Key responsibilities: