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Digital Marketing Manager

Yolk Recruitment Ltd
Job LocationCaerphilly
EducationNot Mentioned
Salary£28,000 - £35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Digital Marketing ManagerSouth Wales £28,000 - £35,000This is an opportunity to help scale a business’s digital marketing arm of the business, you will join a small but dynamic marketing department and work very closely with the Head of Marketing.As Digital Marketing Manager you will be responsible for driving sales, reputation, presence and awareness by step-changing the effectiveness of all digital channels, touchpoints and activities including the website, CRM & marketing automation, PPC, SEO and social media.You will be highly analytical, and data driven, an expert at using marketing automation and performance marketing to drive business success.Responsibilities:

  • Own all elements of website performance, content and experience, ensuring they are up to date, relevant and motivating, continuously improving UX, driving traffic, leads and conversions
  • Drive Ecommerce strategy and performance
  • Lead & optimize PPC/SEO programmes, identifying profitable lead generation opportunities, testing and analysing, improving acquisition costs & other KPIs
  • Manage all customer digital touchpoints
  • Develop and deliver the marketing email process from start to end; planning & scheduling, AB testing, gathering content, sign-off, sending and reporting
  • CRM system management; creating contact properties, lists and segments, reviewing and improving automation, enhancing customer experience to drive leads and conversions
  • CRM activity implementation, optimisation and analysis including trigger led, seasonal and ongoing CRM campaigns and customer journeys (especially sampling)
  • Plan and execute a comprehensive social media strategy, including posting, testing and community management
  • Plan and execute a best-in-class content strategy to build brand reach and engagement
  • Extensive content creation including copywriting and design
  • Managing all marketing analytics to drive and support decision-making across all other marketing streams, including Google Analytics
  • Develop powerful dashboards and reports to drive decision making
  • Effectively evaluate all activity with clear insight and recommendations research and understand our competitors and utilising this information in our digital strategy and to compile monthly reports
    • Skills & Experience:
  • Marketing automation/CRM
  • PPC & SEO tools & techniques
  • Highly adept using Excel, Google Analytics, Wordpress
  • Good working knowledge of Adwords, Bing and Facebook advertising
  • A good understanding of SEO
  • Degree or equivalent qualification (desirable)
  • Minimum 3 years B2C digital marketing experience (highly desirable)
    • What you get in return:Our client are offering a very competitive salary and good benefits, which include, generous holiday entitlement, remote working, free parking on-site and the opportunity to scale the digital arm of the business.How to ApplyIf you believe that you have the skills and experience for the role - then please get in touch. We also offer a referral scheme for any candidates whose details are passed to us that we successfully place. If you have any further questions then please contact Aaron Elliot at Yolk Recruitment.*Please note, whilst we do our best to contact all candidates, due to the high number of applications we receive we cannot guarantee this for every role. If you have not heard anything from us within 7 days of applying - then unfortunately you have been unsuccessful. Please keep an eye on our website for more opportunities.* Required skills
  • Customer Experience
  • Digital Marketing
  • Ecommerce
  • PPC
  • SEO

    • Keyskills :
    Customer Experience Digital Marketing Ecommerce PPC SEO

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