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Marketing Data Analyst

PHS Group Limited
Job LocationCaerphilly
EducationNot Mentioned
Salary£33,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

About The RoleMarketing Data Analyst - CaerphillyAs marketing data analyst, you will be a key member of our busy marketing team based in Caerphilly but with the option to work from home 3 days a week you will help us to shape our marketing strategies, winning new customers and looking for the best waysto upsell and cross sell to existing customers. You will be very familiar with Salesforce and Power BI and will be an expert user of Microsoft excel.Role and Responsibilities

  • Ensure the Marketing Department fully and accurately understand the behaviours and characteristics of their existing customers through analysis of our business pool using various data sources and tools, most notable Salesforce CRM and Power BI.
  • Provide insight into new business potential based on this analysis and maintain a suite of reports for the business in Power BI.
  • Provide appropriate data sets to our multi-channel sales teams in line with Marketing campaigns and requirements uploading into Salesforce.
  • Work with external data providers to source prospect data that mirrors existing customers to drive new business growth.
  • Conduct analysis as required to provide insight into our complex customer database to support the development of campaign initiatives.
  • Support sales and marketing activity through extraction, transformation, and provision of appropriate customer and/or new business data from multiple sources and via multiple channels including CRM.
  • Support the Sales Managers by maintaining Lead records across all queues and functions, ensuring data is kept fresh.
  • Create and maintain Lead Views, Campaigns, Reports and Dashboards within Salesforce CRM.
  • Support the Data Control Manager with any ad-hoc data projects or activity as requested.
  • Reporting to the Data Control Manager, with high interaction with Marketing, IT and Sales teams.
  • Frequent contact with other departments including Sales support, Operations, Training and Administration.
  • Third party contacts including external agencies.
Essential Skills Required
  • Excellent working knowledge of Excel, Excel VBA & SQL
  • Experience working with Power BI Desktop
  • Knowledge/experience of working with Salesforce and Wildebeest CRM
  • Excellent attention to detail, consistent accuracy
  • Excellent problem-solving and organisational skills
  • Good commercial awareness
  • Good communication and presentation skills
  • Good project management skills
  • Practised at managing a varied workload and identifying priorities.
In return for your commitment and expertise, you will benefit from:
  • A competitive annual salary.
  • Hybrid working.
  • 23 days annual leave plus bank holidays
  • 36.25 hour working week- Monday to Friday (no weekends).
  • Company pension scheme.
  • We offer accredited ILM management training in house and externally.
  • Holiday buy and sell scheme (after 6 months).
  • c.£1000 discounts and savings via PHS Perks and additional benefits
  • Ongoing career and development opportunities.
  • Full training and support.
  • 24-hour Wellbeing Helpline.
  • Free Parking.
If you want a career with a well-established company, where you’ll be appreciated for the quality of your work, we would love to hear from you.Apply now.phs Group was founded in 1963 and we are the leading provider for Hygiene Services in the UK, Spain and Ireland with over 120,000 customers across 300,000 locations incorporating numerous businesses during its 61 years of business.Our businesses include: Washrooms, Healthcare, Floorcare, phs Direct, Direct 365, phs Greenleaf, Teacrate, Besafe, Wastekit and Compliance.At phs, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination.

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