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Senior Marketing Manager

Scott Cofton Associates
Job LocationWoking
EducationNot Mentioned
Salary45,000 - 500,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Senior MarketingExecutive 45-50 k Basic Salary plus benefitsYou dont have to have a background in IT .This ideal for the marketeer who balances content and a mastery of all things digital.You will be orientated towards achieving real commercial results and capable of team building .The successful Senior Marketing Executive will be working closely with the Executive Chairman and Chief Products & Solutions Officer, you will be managing products throughout the life-cycle, including:

  • Researching the digital needs of customers and the market, and using these findings to deliver recommendations
  • Contributing to the Product Road map
  • Creation of specifications, white-pages etc
  • Managing of day- to-day projects within the Development Team
  • Collating and assembling sales materials
  • Ensuring that the Delivery Teams are able to deploy these products most effectively.
  • Content is key! Developing an engaging, consistent content strategy for both sectors is vital.
  • Creating & guiding all marketing collateral such as infographics, customer success stories,
  • product updates, blogs, videos, podcasts etc.. (We have internal creative resources, but its important youre able to produce your own as well)
  • Conduct market research with help from the sales team to ensure that messaging, tone and subjects are aligned and effective.
  • Own the sales funnel with the Head of Sales and focus on maximising value from the existing base whilst ensuring a healthy pipeline of new logo opportunities
  • Overseeing & executing the GTM plan, including reporting on KPIs and efficacy (MQLs, engagement, traffic etc...)
Experience, attributes & skills required 2+ years of B2B software or digital agency marketing. Marketing Degree or equivalent qualifications High quality content creation such as copywriting. Marketing campaign analytics Confident in using relevant software (Hubspot, creative studios etc...) Experience in account-based marketing methods Good written and verbal comms skills, initiative taker and team playerYou will be .....The successful Senior Marketing Executive will be agile and hands-on, who shares the companys passion about technology. They will be driven by delivering leading edge solutions and results, and be excited to grow with the business.Solution based marketing experience is highly desirable, and a motivated, go getter attitude is a must. Product marketing experience is required.Whats on OfferThe successful Senior Marketing Executive will receive:
  • £45000 base salary
  • Workplace Pension Scheme
  • Death in Service Life Cover
  • Equity participation (Share Options) following the completion of qualification period
  • A meritocracy with real opportunities to have your voice heard and to develop within the team
  • True organic potential for career progression through company expansion.
This role is based in WokingOur client was founded in 2004 with the aim of using innovative technology to deliver real transformation in their chosen sectors of Social Housing and the NHS.Holding true to their founding principles, they are now the market-leading provider of websites, intranets, secure portals, and online digital solutions to these sectors. They are proud that they have built a reputation for providing creative solutions on scalable,future-proofed software, and providing first class on-going support.In short, this client is an established and profitable software product and services company with an excellent reputation, which nevertheless preserves the entrepreneurial culture on which it was founded.They are an innovative and market-leading digital transformation solutions organisation empowering the UKs public sector, founded to use innovative technologies to make a positive impact on peoples lives.For immediate consideration for this and other similar vacancies please call us immediately or email your CV straightaway. We are an established consultancy specialising in all aspects of sales . Telesales, Telemarketing, Inside sales, Field sales, TerritoryManager , Business Development and Lead Generation , Account Management, Sales Manager, Sales Director, International language sales and particularly sales role within the IT and Hi-tech sectors

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