CRO Analyst

Job Description

CRO Analyst Location: Flexible Working hours: 37.5 hours PW Salary: competitive We are Citation - One of the UKs biggest providers of Health and Safety, HR, Employment Law and ISO Services to businesses. We dont do micro-management - instead, we empower, support and innovate. We are leaders, not empire builders and we love our business. We have been named as one of the UKs Top 100 Best Companies to work for… Not one, but FOUR times! Its a great place to work because of the people we employ. Fun, professional and supportive, we want likeminded individuals who love to love their job (no mood hoovers here thanks!). So, if our culture sounds like a good fit for you and you want to be part of our success story, then send us your details. We have a brand-new exciting role to join our digital team. If you are constantly questioning things, curious about user problems and love testing - then read on! We are looking for someone to help us improve user journeys on our websites and find better ways to do things. You will be working across all websites in our group, aiming to improve the user journey and ultimately generate more conversions. You will have a strong understanding of analytics and what the numbers mean for a business. You will be comfortable working with marketing teams across each of the group companies. We are looking for someone with an ability to work on multiple projects simultaneously and who is constantly looking at how we can do better. The Role * Working alongside our digital team and wider group marketing teams to define the customer journey across all group websites * Create & implement a testing and optimization roadmap * Researching & identifying new opportunities to improve user journey & customer experience * Gathering customer feedback and putting findings into overall strategy * Working with our external web development teams, as well as our internal design team to create new experiences and push them live on our websites * Constantly monitoring all tests, interpreting the results and putting learnings into action What we need from you * A creative thinker with a positive can-do attitude * Passion to understand customer pain points and constantly questioning things * Experience using analytic tools, such as Google Analytics * Ability to use A/B testing tools, such as Google Optimize * Experience using tools to generate heatmaps & examine web traffic behaviour * Strong understanding of analytics and ability to report on what good looks like Preferred, but not essential * Microsoft Excel experience * Experience creating reports and dashboards with Google Data Studio * Project management experience * Experience with personalized marketing * Funnel marketing experience * Experience of working on multiple projects simultaneously * Previous experience of working to targets and KPIs If you love putting forward new ideas and getting stuck into the data, then this is the role for you. Whats in it for you Other fantastic perks include… 33 days holiday (inc bank holidays), birthday off work, extra weeks holiday for newlyweds, vouchers for expectant parents, private healthcare, and much much more. Please click Apply to continue your application. Required skills

CRO

"conversion rate optimisation"

Keyskills :
CRO conversion rate optimisation