Marketing Executive

Job Location	Wigston
Education	Not Mentioned
Salary	£30,000 per annum
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Contract , full-time

Job Description

Marketing Executive6-month FTC, strong potential to go permanentLeicester1 day a week in office, hybrid£30,000 + bonusesThe companyA market leader who has experienced exponential growth globally. They are looking to add a Marketing Executive to cover maternity leave with potential to permanently join their team as part of their plans to grow further in the UK market.The roleThe successful candidate will primarily manage the day-to-day aspect of Email Marketing along with the creation and launch of the printed catalogue. Working closely to the marketing manager creating new email campaigns in HTML, analysing the performance throughongoing reporting or by directly interrogating the database using SQL, along with improving the performance of existing campaigns based on data driven decision making.You will also be responsible for managing the end-to-end process of catalogue creation, from conceptualisation to production and distribution. Working closely with the Analytics team to analyse date and insights to drive content improvements and identify opportunitiesfor testing and optimisation. This is a great opportunity for a person to develop their technical and analytical skills.Responsibilities

Diarise and execute the ongoing email marketing plan
Understand the key drivers of email performance and identify opportunities for improvements and/or additional email campaigns
Day to day email output, monitoring communications and tweaking of campaigns
Collaborate with internal Developer and IT Teams; Working closely with the team to support transactional messaging, implementing and QA new communications as required
Liaise with suppliers to create and support supplier email marketing campaigns and communicate results.
Own the leaflets and catalogue creation process, including the merchandising of the catalogue, QA-process and the optimisation of the audience
Develop and maintain a comprehensive project timeline, ensuring that all deadlines are met and deliverables are achieved on schedule
Coordinate with internal and external teams, including Analytics, Design, and Production teams, to ensure seamless execution of catalogue projects
Plan and execute retention campaigns
Devise & implement A/B tests and communicate the results to the wider company

The candidate:

2 years + experience in a similar role
Good analytical and problem solving abilities
Excellent verbal and written skills paired with the ability to match the companies tone of voice to customers
Adapt in Excel
Proficiency in HTML and CSS for email marketing purposes
Experience in using email marketing platforms, such as Emarsys or MailChimp
Experience with Salesforce Marketing Cloud
A passion for everything email and content related
Experience in SQL

Benefits

£30,000 a year
Company Pension
Company events
Bereavement leave
Private medical insurance
Hybird
33 days holiday

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