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Customer Insight Manager

Better Placed Limited
Job LocationWesthoughton
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

A Customer Insights Manager is required to join an industry leading, leisure brand based in Hindley. This business has a rich, British heritage and has been established for over 100 years, despite this they are still a very innovative and digitally forward business and this individual will play an integral role in their ongoing digital transformation.Employee satisfaction is at the heart of their core values, and because of this they look after their staff and therefore offer the following benefits package: a competitive basic, creative freedom and autonomy, early finish Fridays, a generous holidays allowance, internal and external training opportunities, great staff discounts and a relaxed and friendly working environment.The objective of the role is to create reports that drive day to day decisions as well as performing a deep analysis on questions that are facing the team. The responsibilities are as follows:

  • Play a key role in directing the shape of the business and customer insight strategy
  • Use a variety of analytics tools to evaluate and recommend opportunities in the CRM performance
  • Proactively identify and analyse
  • Create and maintain the relevant CRM dashboards and reports
  • Continuously keep on top of market trends and competitor analysis
  • Create and maintain a customer segmentation that will be used throughout the business
  • Conduct A/B & Multivariate testing
  • Work cohesively with the wider business and deliver data insight that can help to aid conversion and customer loyalty to ultimately reduce the overall CPA
    • The ideal candidate will have the following background:
  • Strong business acumen, linking behaviours to business benefit
  • Highly analytical and data driven
  • Prior experience delivering accurate, relevant and timely information including forecasting models
  • A strong understanding of SQL
  • Experienced with analytics tools, specifically Google Analytics and Excel
  • Ability to deliver high quality reports and insight to senior stakeholders using a variety of tools
  • Ability to multitask in a fast paced environment
    • If this sounds like you and youd like to work for a fantastic brand, please apply below!This opportunity would be relevant for: senior customer insight analyst; data analyst; web analyst, cro, consumer, manager, head of Required skills
  • sql
  • reports
  • analyst
  • excel
  • analytics
  • insight
  • crm
  • google analytics
  • insights
  • a/b testing
  • attribution modelling
  • google data studio
  • BI dashboards

    • Keyskills :
    sql repts analyst excel analytics insight crm google analytics insights a/b testing attribution modelling google data studio BI dashboards

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