Naukrijobs UK
Register
London Jobs
Manchester Jobs
Liverpool Jobs
Nottingham Jobs
Birmingham Jobs
Cambridge Jobs
Glasgow Jobs
Bristol Jobs
Wales Jobs
Oil & Gas Jobs
Banking Jobs
Construction Jobs
Top Management Jobs
IT - Software Jobs
Medical Healthcare Jobs
Purchase / Logistics Jobs
Sales
Ajax Jobs
Designing Jobs
ASP .NET Jobs
Java Jobs
MySQL Jobs
Sap hr Jobs
Software Testing Jobs
Html Jobs
IT Jobs
Logistics Jobs
Customer Service Jobs
Airport Jobs
Banking Jobs
Driver Jobs
Part Time Jobs
Civil Engineering Jobs
Accountant Jobs
Safety Officer Jobs
Nursing Jobs
Civil Engineering Jobs
Hospitality Jobs
Part Time Jobs
Security Jobs
Finance Jobs
Marketing Jobs
Shipping Jobs
Real Estate Jobs
Telecom Jobs

Marketing Assistant

American Golf
Job LocationWarrington
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

Reporting to the CRM & Loyalty Manager, the CRM & Loyalty Lead will be responsible for supporting both the retail stores and online teams developing the CRM loyalty programme to maximise customer value, retention and engagement.Leveraging a test & learn approach, customer insights, and internal feedback, you will be formulating CRM campaigns and multi-channel customer journeys with a strong focus on personalisation and segmentation to achieve business goals and targets.Key Responsibilities:

  • Plan, develop, and implement multichannel CRM strategies with a clear aim to improve customer engagement, retention, lifetime value, and revenue.
  • Manage the operation and development of the Club Card loyalty programme, AG+, and VIP initiatives.
  • Regularly source new benefits, promotions, events, & rewards for all loyalty propositions – both internal opportunities and external partnerships.
  • Run monthly competitor research to monitor industry activity across all loyalty types; Clientelling, points-based systems, gamification, subscription, etc.
  • Optimise existing customer journeys and introduce new journeys that influence customer behaviour at various stages of their lifecycle – utilising multiple channels.
  • Oversee customer onboarding strategies and projects to ensure a seamless customer journey and that captured data is both clean and fully populated.
  • Manage the store data capture training programme – alongside the Learning and Development team.
  • Be the CRM custodian of the Custom Fit service, ensuring every step of the service is seamless and customer-first.
  • Develop a CRM calendar that aligns with the overall company strategy and goals – with monthly objectives and initiatives to drive new customers to the Club Card programme, grow retention, and encourage reactivation.
  • Work with insight team(s) to identify retention/reactivation opportunities and execute across targeted & personalised campaigns.
  • Build solid relationships and work cross-functionally on CRM and wider company projects/initiatives with Marketing, Retail, Digital, Buying & Merchandising and IT Teams.
  • Engage directly with stores & wider Retail colleagues with training and support to embed CRM as a key focus for customer retention and loyalty.
  • Work closely with third party partners including CRM database provider.
Candidate Requirements:
  • CRM/Loyalty marketing experience in CRM (ideally retail)
  • Experience in data-driven, personalised and automated communications
  • Highly numerate and analytical with attention to detail
  • Strong proficiency in Excel and Powerpoint
  • Great communication and team collaboration; there is a need to work across different levels of the organisation.
  • Strong project management skills
  • You should be reactive to commercial needs and be calm under pressure.
  • Passion for golf would be an added bonus

APPLY NOW

Marketing Assistant Related Jobs

© 2019 Naukrijobs All Rights Reserved