Marketing Coordinator

Job Location	Trowbridge
Education	Not Mentioned
Salary	£22,000 - £25,000 per annum
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent, full-time

Job Description

We are very excited to be representing an award winning Retailer who are looking for a Marketing enthusiast to join their team near Bath.They are a small family run company who have been established since 2001. The company have been supplying and installing high quality garden buildings across the UK, manufactured in Holland, Germany, Belgium & Poland ever since.They have a number of selling sites such as online and display site to show case their buildings. Customers visit the display site from all over the country because of the quality of product and the company’s reputation as a leading player buildings world.They pride themselves on giving the customer a first class service, from design to installation. Buildings are all made to measure and many ranges are completely unique. The ability to provide unique & customisable buildings together with a professional in-house installation service / after sales service gives the company a significant competitive advantage in the market place.What are they looking forNow looking for the ideal candidate who lives and breathes Marketing aswell as being an all rounder. Someone who has business acrumen and understands the challenges of a small business.Our client is looking for a focus on marketing, product quality / unique products & customer satisfaction to give them an even more competitive edge in the marketplace.

Do you have a strong background in marketing or looking for more exposure to Marketing

Maybe you hold a Marketing Qualification

Key Responsibilities Marketing

Identifying products that are out of date, or not selling and replacing with new products, working with the directors to market these products.

Product development ideas listening to what customers want and reporting to production

Deciding on advertising spend & placement - both above & below the line, and on-line advertising in directories & relevant websites

Looking for PR opportunities with local and national press / on-line

Keeping a database of customer photos, identifying customers who we need photos from, writing to customers for photos, chasing the install team for photos

Asking customers for on-line reviews, responding to on-line reviews / Inputting customer testimonials on to website

Producing marketing literature, brochures, signage, liaising with designers & printers

Writing press releases - identifying opportunities for PR

Sending out email mailshots / keeping a database of customers to send out emails to

Checking pricing structures / comparing with competitors

Video content - identifying areas for video, setting budgets, briefing

Calling marketing meetings to brief sales staff on new products / developments on the website

Website

Content Management - Coming up with ideas for blogs & case studies, briefing our writer, disseminating website content on all social media platforms & by email. Including content for partner sites e.g Garden Room Guide, Shed Working etc

Updating pricing on web

Updating website galleries, photos & regularly updating & checking product info on the website

SEO - Webmaster tools, Google Analytics, checking Google compliance issues are complied with

Briefing web design & technical team at Gel Studios, working with them to develop the site

Keeping an eye on competitor websites and products, reporting to other Directors on new ideas / companies

Editing & keeping up to date feature blocks on website to cross promote products & direct customers to niche marketing content

Social Media

Building Garden Affairs presence on social media

Pinterest (creating graphics & ideas for images)

Instagram

Facebook

Twitter

Houzz

Homify

Identifying new platforms. Planning objectives & strategies.

Sales/ Customer Service

Answering the phone to sales calls & general calls

Selling / explaining product benefits both over the phone & in person

Sales quotations

Following up quotations

Processing orders

Liaising with suppliers regarding orders

Passing on technical enquiries to the Operations team

Covering for sales staff (dropping marketing role at this point) to concentrate on sales

Show site

Keeping an eye on the display site keeping it looking good as a marketing / sales tool

Arranging planting seasonally

Briefing a stylist to decorate new buildings

Checking regularly for wear & tear of buildings reporting on customer observations

Supervising cleaning of them, checking the buildings daily

Updating signage around the garden centre & signage on buildings

Arranging vehicle signage when required

Skills required

Creative ideas person

A strong background / maybe even qualifications in marketing

MUST have an exceptional eye for detail, be a confident writer & and MUST be good at spelling !

Track record in website content management

Customer Service/ Sales skills

Be confident with customers & able to discuss their needs

Willing to learn how to design customer buildings or ask for help from designers when unsure

Willing to learn technical product information

If this sounds like you and youre looking for your next Marketing Coordinator / Assistant role - Please apply with your CV TODAY! Required skills

Content Management

Marketing

Retailers

Social Media

Website

Keyskills :
Content Management Marketing Retailers Social Media Website

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