Marketing Manager

Job Location	Tadcaster
Education	Not Mentioned
Salary	£40,000 - £45,000 per annum
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent, full-time or part-time

Job Description

Role: Marketing Manager – TadcasterSalary: £40-45K per annumElevation Recruitment Group - Marketing Division are excited to be exclusively working with an international automation company.Our client are recruiting for a brand new marketing role due to organisational growth. This is a stand alone role with the opportunity to establish yourself across the business long term.General overview:The Marketing Manager will contribute to the development, coordination, and execution of marketing activities, playing a key role in driving brand awareness, lead generation, customer acquisition, engagement, and retention.The role requires someone who is capable of rapidly building an understanding of our competitive position within a global marketplace and then defining the marketing plan to deliver on our ambitions. This will include establishing priorities, developingcomms plans and executing on the delivery.The role will liaise and work collaboratively with Marketing Manager – Group / Americas to ensure strong alignment on marketing initiatives.Responsibilities:

Develop a strong marketing and lead generation strategy
Plan and execute multi-channel marketing campaigns that promote brand, products and services and ensure campaigns are managed within agreed budgets and timescales
To create graphic assets, copy and content for digital marketing activities inc. social media
Track and evaluate the performance of campaigns (e.g. through Google Analytics, lead generation, team KPI’s) and use this data to recommend improvements for future campaigns and solutions to fit within budgets
Track and evaluate the performance of competitor activity (social media, web, trade shows etc) and use this data to recommend improvements for future campaigns
To ensure all marketing materials and communications are aligned with our brand identity and reflect the company values
To track and analyse traffic flow through our website and produce regular internal reports
To contribute to the development and maintenance of the website
Support colleagues across the business with marketing requests
Support internal and external events, including trade shows

Experience:

Proven track record of owning, developing and optimising lead generating marketing campaigns
Working in a B2B environment, ideally within an engineering, manufacturing and industrial background
Background in social media and content creation
Good communication skills

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