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Marketing Analysis Executive

Job LocationSurbiton
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

We have an exciting opportunity for an aspiring Marketing Analysis Executive to join our forward-thinking passionate team.Travelopia is a pioneer in the specialist travel sector, with a portfolio of more than 50 independently operated brands, most of which are leaders in their sector. Sailing adventures, safaris, sports tours, Arctic expeditions – our brands are as diverse as they are exciting, creating unforgettable experiences for customers across the world.The UK Adventure division constitutes the Exodus Travel, Headwater & Sawadee brands, and offers a diverse range of experiences to a wide range of discerning customers in multiple markets including North America and Australasia.It’s an exciting time to join as there are big growth opportunities across the brands, and big growth opportunities within marketing. There are new marketing channels to open up, incredible adventure images and video to be utilised, astonishing levels of customer satisfaction & heaps of passion for the brand. It all makes the marketing department a great place to work.The marketing department covers Ecommerce, Marketing, Creative & Analytics and is devoted to creating exceptional experiences for our customers through great content, amazing user journeys and impactful multichannel marketing activity. Customer insight and performance results drive our thinking, ensuring everything we do is engaging & effective, timely & targeted and most of all customer led.What you’ll be doing:The Marketing Analysis Exec sits in Data and CRM team, reporting to the Head of CRM. It is a crucial role in the marketing department, taking the lead on customer selections, analysis and actionable insight, that drives the marketing strategy.

  • Customer & Marketing Analysis/profiling (e.g. buyer behaviour, marketing channel deep dive, retention rates by cohort, retention rates, reactivation rates analysis
  • Basic segmentation & Loyalty tiers: Basic segmentation for reporting, marketing activity and the loyalty scheme – ensuring we can define & evaluate our base in geodemographic terms and recency-frequency-monetary terms.
  • Propensity modelling/predictive analysis & holdback analysis & A/B tests, including Integration of propensity modelling: ensure we have booking propensity scores on the base to drive brochure strategy
  • Competitor intelligence & brand tracking
  • Respond to ad hoc queries and requests relating to data extraction and manipulation.
  • Deliver Marketing Analysis across all brands and brand activity
  • What we’re looking for:Essential skills
  • Previous experience in similar role
  • At least 2 years + experience with marketing and/or customer analysis, including use of database software, SQL and be a power user of excel
  • Experience with creating basic recency & frequency segmentation
  • Natural desire to produce the most accurate view possible
  • Insight & action base analyst familiar with interrogating databases to analyse customer and marketing behaviour
  • Desirable Skills/qualifications
  • Experience with web tools such as Omniture & Google Analytics
  • Experience with Hubspot, Python and Business Objects
  • Familiar with GDPR and data protection regulation.
  • Familiar with using propensity scores & models
  • A positive, proactive, can-do individual who brings energy to the team and very strong collaborator
  • Obsessed about applying customer insight and performance results.
  • Natural appetite for working at pace, delivery timely insights and recommendations
  • If youre ready to join a passionate brand, putting the customer at the heart of what we do, and have the skills/experience were looking for, please apply today. Wed love to hear from you.

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