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Email Marketer

NJR Recruitment
Job LocationStockport
EducationNot Mentioned
Salary£25,000 - £30,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Email MarketerStockport - Hybrid Working£26,000 - £30,000 plus benefitsAre you creative, driven and willing to work in a fast-paced and exciting ecommerce business Are you excited by the idea of overseeing all email marketing responsibilities to spread the joy of crafting across the digital landscape If so, we have an incredible opportunity for you!Our client is a leading arts and crafts ecommerce site. They produce the best inspiration, ideas and products for crafting enthusiasts seeking unbeatable offers, value and service. As an Email Marketer, you will play a pivotal role in driving the brandsemail revenue, audience growth and customer engagement.You will be responsible for building campaigns to drive sales,grow our email customer databases, and enhance customer retention. You will be responsible for creating engaging and personalised email content, analysing campaign performance, and implementingautomated email flows.As an Email Marketer your key accountabilities will be:

  • Plan, develop, and build effective email marketing campaigns to drive revenue and customer retention
  • Create compelling email content, including product promotions, newsletters, and customer engagement emails
  • Segment email lists for targeted campaigns based on customer behaviour, purchase history and preferences
  • Develop and implement automated email flows, such as welcome series, abandoned cart recovery, and post-purchase follow-ups
  • Continuously test and optimise automated flows to improve customer retention and purchasing frequency
  • Monitor the performance of email campaigns and flows, including open rates, click-through rates, conversion rates, and revenue generated
  • Grow our email subscriber list through various channels, such as website sign-ups and lead generation activities
  • Maintain and clean the email database to ensure accuracy and compliance with data protection regulations
  • Conduct A/B tests on email elements, including subject lines, content, CTAs, and send times, to improve and optimise campaign performance
  • Analyse data to identify trends and opportunities for optimisation
  • Prepare regular reports and share insights with the marketing team and wider ecommerce team
With that in mind the ideal candidate will be a dynamic and highly motivated person, have excellent communication skills and experience using industry standard tools.Key Experience, Skills and Attributes:
  • Two years proven experience in an email marketing role
  • Experience of using Klaviyo and Mailchimp platforms
  • Strong analytical skills with the ability to interpret data and draw actionable insights
  • Excellent written and communication skills
  • Creative thinking and the ability to spot new opportunities for improved performance
  • Exceptional organisational skills and attention to detail
  • An ability to prioritise well and work under tight deadlines
  • Proactive and able to drive results unsupervised as well demonstrating strong teamwork skills
Apply online or for further information contact one of our specialist consultants quoting reference number: NJR14381

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