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Job Location | Southam |
Education | Not Mentioned |
Salary | Salary negotiable |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time or part-time |
Micheldever Tyre Services is looking for a commercially focused Marketing Executive with a genuine interest in the use of data to improve the effectiveness of activity and be able to interpret data quickly and accurately. As Database Marketing Executive you will be responsible for supporting the management of customer marketing database(s) to provide a wide range of analytical insight that supports marketing campaigns to deliver incremental revenue and profit forthe Wholesale and Retail business units.This key role will work with analytical and predictive models, using demographic and industry data to inform effective marketing campaigns, both to existing customer retention and new prospect lead generation/conversion and deliver post-execution performanceanalysis, to allow for return-on-investment calculations. Working closely with the Direct Marketing team (and others within Performance Marketing) who are responsible for using this insight to drive growth, and with Brand Managers/Execs for insight.Supporting/deputizing and representing the Database Marketing Manager, the successful candidate will:
Keyskills :
Automotive Industry
Data
Marketing Campaigns
Marketing Executive
Database Marketing