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Senior Digital Manager - 18 month FT contract

Job LocationSouth West England
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract , full-time

Job Description

*Please note this role will require 1 day / month office based workingBetter Placed are delighted to be partnering with this well-known and well-loved financial services institution in their search for a Senior Digital Manager to own and develop the strategic direction of their digital presence.The successful candidate will be tasked with delivering a best in class acquisition and retention strategy whilst owning website performance.The role:

  • Set a multichannel marketing strategy to support overall business KPIs
  • Manage 3rd party agencies to deliver high performing marketing campaigns, including but not limited to SEO, PPC and Media
  • Manage and guide an internal team
  • Develop and manage a best in class digital roadmap
  • Champion a culture of test and learn to develop future proof marketing campaigns (SEO and Paid Media)
  • Own website performance delivering an outstanding onsite experience
  • Develop and grow CMS capabilities
  • Work closely with the CRO Manager to optimise customer journey
  • Track, measure and report on campaign performance
The person:
  • Proven experience in new site launches
  • Proficient in search marketing
  • Technically experienced - Tag manager, GA360, SA360 etc
  • A strong communicator who is comfortable liaising at senior level
  • High energy individual who enjoys working at pace
For more information please apply immediately.

Keyskills :
PPCSEOTestingCROPerformanceRoadmapsMeida

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