Digital Marketing Apprentice

Job Description

Employer description:Leadly are a business focused on generating leads for the finance industry.Overview:Are you a keen PPC enthusiast with a strategic mindset and a track record in managing and growing PPC accountsJoin Leadly as our Paid Search Executive, where you’ll play a critical role in driving the success of our PPC clients at our Maidstone office.Salary:£19,000 - £23,000 per annum.Responsibilities:The Day-to-Day:

• Paid media implementation: optimising Paid Search campaigns, developing ad copy and conducting A/B tests, keyword research and development
• Data analysis: auditing new and existing members data and tracking setup, supporting and implementing digital marketing tracking tags and pixels, problem solving
• Developing and improving automation through: Google Sheets (using functions and app integration), Google Scripts, Zapier and other tools
• Data Structure and engineering: utilising data from a variety of tools including Google Analytics, Google Ads and Google Data Studio, utilising tools such as Google BigQuery and Supermetrics to store, manage and manipulate data

Strategic Oversight:

• Be a key player in the PPC department, taking a strategic approach to ensure the achievement of target KPIs and performance objectives of your assigned clients

Cross-Department Collaboration:

• Collaborate with other departments within multi-channel strategies for your PPC clients
• Communicate and escalate team requirements and queries to relevant department leads, fostering collaboration and alignment

Agency Success:

• Demonstrate a proactive attitude by going above and beyond, engaging in tasks that contribute to the department and agency’s success
• Collaborate on agency-wide initiatives and embrace responsibilities that enhance the overall agency environment

What we are looking for:Essential skills / experience:

• Keen interest in PPC management with an understanding of PPC strategies and tactics
• Excellent communication and interpersonal skills
• Demonstrable proficiency in PPC platforms (Google Ads, Bing Ads) and analytics tools
• Strategic mindset with the ability to analyse data, identify trends, and develop actionable insights
• Familiarity with emerging trends, tools, and industry best practices in PPC
• Highly organised with strong attention to detail and the ability to manage multiple priorities

Entry requirements:

• 3 GCSEs (or equivalent) at grades 4+ (A-C) in any subject
• GCSE Maths and English (or equivalents) at grades 3+ (D or above)
• Prospective apprentices must not hold an existing qualification at the same or higher level as this apprenticeship in a similar subject

You may also have a combination of qualifications and experience which demonstrate the minimum foundation needed for the programme. In this instance you could still be considered for the programme.If you hold international equivalents of the above qualifications, at the time of your application you must be able to provide an official document that states how your international qualifications compare to the UK qualifications.For more information, please visit the UK ENIC website.Leadly Benefits:

• Hybrid working - 2 days in office 3 days work from anywhere
• Engaged and passionate management team
• Provision for training, equipment and wellbeing
• Monthly Good Vibes days - paid days off with a theme each month designed to encourage Wellness
• Birthday off and an extra day off for every year of service
• Access to meeting spaces in Manchester and Maidstone

Future prospects:Upon successful completion of the apprenticeship, there is the potential to be gain a fulltime position.Important information:Our apprenticeships are the perfect way to gain new skills, earn while you learn, and launch yourself into an exciting future. With over 30,000 successful apprenticeship graduates, were a top 50 training provider, dedicated to helping you succeed.Apply now!