Digital Fundraising Manager

Job Description

The Air Ambulance Service provides two very important functions, Helicopter Emergency Medical Services (HEMS) and The Children’s Air Ambulance (TCAA) which provides paediatric transfers across the UK. Our objective is to save lives, utilising specialistpilots, doctors, and paramedics and with our work centred on saving lives, improving clinical outcomes and being able to react quickly and efficiently to emergencies.We are at the forefront of innovative clinical care, and we challenge boundaries.Every day our charity is tasked with a unique set of missions which we respond to with our fantastic services, all of which are funded entirely by voluntary donations, trading and fundraising activities we undertake. This ethos remains at our core; weare here to work alongside and help the NHS without using their available funds. The impact we make with our services is to keep people alive, keep families together, to let children grow into adults and to enable the NHS to carry out more work than theywould have been able to without our support.We also impact our communities by creating jobs, taking actions to improve the environment, bringing people together as volunteers and creating worthwhile training and experience opportunities.Our work is only made possible by the wonderful support and generosity of the public, together with the dedication, skill and enthusiasm of staff and volunteers in all areas of operation. This support enables us to invest into our operational services,into developing staff and volunteers and into our future financial stability to protect the services needed now and in the future.Job title: Digital Fundraising ManagerLocation: Rugby (hybrid - 40% office based)Full time: 37.5 hoursSalary: £38,500Closing date: 13/05/2024Job PurposeAre you passionate about fundraising, with a knack for all things digital The Air Ambulance Service is scanning the skies for a Digital Fundraising Manager to shape and deliver our fundraising goals. Picture yourself executing compelling digital fundraisingcampaigns across multiple digital platforms and working closely with our amazing marketing & communications team. Youll be responsible for breathing new life into our fundraising initiatives and really taking the lead in our organisational & strategic goals!Key Responsibilities• Engage with key stakeholders develop and deliver a digital fundraising strategy aligned with the organisations goals and objectives. You will Identify key digital fundraising opportunities and implement strategies to optimise online giving.• Execute digital fundraising campaigns, integrating fundraising initiatives across all digital channels including social media and email marketing working closely with the Digital Marketing team.• Responsible for the development/commissioning of specific digital media materials as needed to support fundraising initiatives.• Act as content lead for all fundraising pages on the website.• To keep up to date with industry innovation. Testing new channels, content and messaging where possible to ensure that the correct mix is implemented.Person Specification• Demonstrable evidence of behaviour in line with the core values of TAAS throughout career to date.• Collaborative approach to achieving departmental and wider organisational objectives.• A flexible approach to allow adaptability to the changing needs of the organisation.•Experience in digital fundraising and communications.• Excellent relationship builder as this role requires significant collaboration between fundraising and marketing teams.• Proficiency in digital fundraising tools, email marketing platforms, and donor management software.• Proven track record of income generation via digital channels• Proven experience of growing engaged communities online and increasing LTV.Compliance ResponsibilitiesAs a manager, in addition to specific compliance requirements within your area of expertise, you also hold responsibility in your specialism for:• Health & Safety and Environment.• Safeguarding• Data Protection• Equality, Diversity, and Inclusion• QualityYou are expected and encouraged to raise and escalate appropriately any potential breaches or areas for improvement regarding the above.The role is subject to a Basic DBS check.EnvironmentTAAS is an inclusive working environment where Equality, Diversity and Human Rights are guiding principles, individuals are respected and a value of having a diverse workforce is recognised. The recruitment, employment and development of people are based onqualifications, experience and competency to do the job, eliminating personal bias or prejudice.TAAS are committed to ensuring the safety and welfare of children and vulnerable adults involved in any of our activities. Our commitment applies to all acting on our behalf, i.e., employees, contractors, volunteers, supporters, patient, donors and visitors,meaning that all have a responsibility towards safeguarding children, young people and vulnerable adults with whom they have contact with. Any new staff starting with the organisation will need to be committed to Safeguarding, complete relevant Safeguardingtraining and report any concerns they may have. TAAS operate a safer recruitment process, as part of our Safeguarding policy, which includes identifying and rejecting anyone who may be a risk to vulnerable people.Please note that we reserve the right to close this before the stated date, should the hiring manager deem there to be enough suitable applicants.REF-213 270