Marketing Specialist

Job Description

As a family-owned business our people are central to our success, and following years of organic, consecutive growth, were looking for people who share our core values of sustainability, trust, collaboration, and innovation to drive us forwards.Software never stays the same and neither do we. We want our people to be part of a progressive organisation, encouraged to embrace change and new ideas to shape our future development. Your input is vital, which is why were committed to personalised learningpaths for every employee to help you, and us, grow.Our goal is to make the world of work easier as a leader in the HR, payroll, finance, and integration solutions software and services industry. Were proud to design and develop some of the best business solutions like iTrent and People First to supportour customers people-related challenges across every vertical.Looking for the place where you can belong Join MHR and help us shape the world of work.Role ResponsibilitiesJoin our marketing team and help us to deliver exceptional campaigns to drive our portfolio of products and services. Were looking for creative individuals to support our sales teams in driving business opportunities and growth.As a Marketing Specialist, develop, manage and execute effective campaigns for our different segments, countries and markets. You will take responsibility for targeting your segment, planning the right messaging and managing your activities to make an impact,working with the wider marketing team to execute your plans. This exciting role gives you the ability to shape and drive your vision for success. Were looking for people with great ideas, who arent afraid to share them and ensure were always trying new things to find opportunities.Your campaigns and activities will cover both existing customer and new business acquisition using a range of mediums including copy and collateral, social, email communications, webinars, events, PR and more.Key responsibilities:

• Developing a clear MHR segment plan for your respective area coordinating with our brand development and product/services launches
• Developing creative and engaging marketing campaigns and collateral to target different segments across the entire marketing funnel
• Crafting lead-nurturing programmes for trigger-based and drip communications
• Working closely with the product marketing team to understand launches and product/service GoToMarkets
• Developing sales toolkits to support their segments and pipeline coverage

• Researching market and competitor activity to improve campaign effectiveness and targeting
• Authoring and publishing success stories, newsletters and other communications that celebrate successes
• Ability to move projects forward, prioritise tasks, and meet deadlines
• Leveraging system analytics to constantly measure marketing programmes and recommend adjustments as needed

Key Skills

• Project and Campaign management
• Content writing
• Exceptional verbal and written communications skills

• Competitor and market research skills
• Understanding of CMS and other marketing systems
• Understanding of performance metrics

Why usWhat makes MHR a great place to work isnt novelties or gimmicky job titles, its our down to earth approach working with people who want to do a job theyre proud of.We invest for the long term, providing fantastic careers for our people and the best software and services to meet the needs of our customers now and in the future.With over 35 years experience in the industry, our ethos has been to keep investing and moving forward with the changing world of work, and we can only do that by supporting our people. Weve invested £20 million in a huge building expansion project toprovide the best environment for our people, to give them the space they need to excel and grow. And by investing 20% of our turnover into our own research and development, our people shape the future of our products and services to support changing requirementson both a local and global scale.Were flexible, we embrace change and were still owned by the original founders. Were incredibly proud of what we weve built, evolving from a small business into one of the biggest and best in the industry.Be part of something special, become part of the MHR family.Apply here!Benefits to support you personally and professionallyIn addition to working with amazing people, with the freedom to be you, we provide a range of tailored benefits including:

• Access to over 60 internal training courses, plus the ability to study for professional qualifications as well as cross-departmental mentoring and coaching programmes

• Access to a GP 24/7, via SmartHealth - whole family access to GPs, confidential mental health support and the security of paid sick leave
• Option to buy and sell additional holiday days on top of your standard 25 days and bank holidays
• Discounts and cash back on leisure, travel, technology, fashion, gym memberships and food
• Monthly company employee recognition programme and departmental awards
• Referral bonus scheme up to £2,000

• Employee-led social events, including running clubs, football teams, book club and bake-offs
• Subsidised restaurants with a choice of fresh meals from our chefs each day
• Opt-in benefits schemes, ranging from private medical insurance to dental

We care about the health, wellbeing and financial stability of our people and want to ensure theyre working in an inclusive and supportive environment.

Keyskills :
Campaign StrategiesMarketing CampaignsProject ManagementContent Writing