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Marketing Coordinator

Ideagen Plc
Job LocationRuddington
EducationNot Mentioned
Salary£19,000 - £28,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Marketing Coordinator Salary dependent on experienceAs part of our successful growth we are looking to recruit an enthusiastic and talented Marketing Coordinator to join the Acquisition & Retention Marketing team.Are you passionate about marketing and looking to take the next step in your career in a fast growing, global technology company. The role will be based at head office in Nottingham and will involve working closely with our sales, product and marketing teams to raise awareness and generate interest in the Ideagen software portfolio.Day to Day

  • Acquisition - Develop and deliver a mix of strategic and tactical marketing plans to maximise the number of high-quality leads delivered to the sales team for your business unit
  • Develop awareness and lead generation campaigns, including online events, industry-specific webinars, seminars and email via our tool, Pardot
  • Customer - Develop and deliver retention programmes to increase customer lifetime value and develop brand loyalty, including but not limited to value-add content, retention, cross-sell and up-sell activity
  • Develop creative marketing communications to promote the value proposition
  • Deliver meaningful campaign reporting to optimise marketing activity, through Salesforce and associated tools
  • Collaborate with Digital and Web teams to ensure there is one, aligned marketing plan to generate Marketing Qualified Leads (MQLs) for your business unit
  • Develop close working relationships with customer-facing teams to ensure we stay close to customer needs and feedback and optimise lead conversion
  • Analyse market opportunities and business drivers to optimise marketing strategy and campaign execution
    • Essential SkillsExcellent verbal and written communication skills
  • Desire to learning and hungry for all things marketing
  • Excellent organisational skills
  • The ability to work with multiple teams and stakeholders to deliver the agreed marketing strategies
  • Excellent influencing and interpersonal skills to ensure buy in from the team/ stakeholders
    • Whats in it for youWhile we take our work and deliverables seriously, we have a relaxed working environment and we want our people to be rewarded for their hard work. We offer benefits such as 34 days holidays (inclusive of bank holidays), Enhanced Maternity and Paternity Pay, Contributory Pension Scheme, Free On-site Parking, Private Medical Insurance and many more!Who are IdeagenIf you have ever flown in a plane, been in hospital, or even given blood, there is a good chance weve helped keep you safe. For nearly a quarter of a century, we have been providing software solutions to thousands of customers such as the UK NHS, Virgin, PwC, Emirates, Heineken and even Harvard University. We are not a large faceless corporation, but we are not a fly-by-night dot com company either. With more than 550 employees in multiple locations across the UK, USA, Dubai, Malaysia, and Bulgaria - not including our global Partner Network - were one of the most exciting and fastest growing software companies in the world.

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