Digital Marketing Executive

Job Description

Rayburn Tours are looking for a Digital Marketing ExecutiveDigital Marketing ExecutiveLocation: Derby - DE24 8HRSalary: £24k - £27k DOETerm: Full Time, Permanent - 37.5 hours per week, Monday - Friday, We do have a flexible working policy which includes the option of hybrid working between home and the office.THE COMPANYAt Rayburn Tours, inspiring young minds and creating unforgettable experiences is at the heart of what we do.Group travel specialists since 1965, we are an independent, family-run business based in Derby. Our growing team is dedicated to creating tailor-made, international trips for over 23,000 passengers each year. Specialising in educational trips, ski tripsand sports tours for schools, as well as concert tours for all types of youth and adult ensembles, we aim to inspire our groups to seek adventure, embrace other cultures and learn new skills.Our sister company, Venture Abroad, offers activity holidays for uniformed youth groups (such as Guides and Scouts) and works closely with the Trefoil Guild to provide an event management service for their Annual Meeting.We organise a comprehensive package which is comprised of travel arrangements, accommodation, excursions, full itinerary planning and insurance, as well as a multitude of tour-specific extras including organising venues and publicity for concert tours, fixturesfor sports tours and study handbooks (linked to the National Curriculum) across a wide variety of subjects for educational tours.THE POSITIONIf you want to live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Executive to join our growing marketing team, to develop, implement, track and optimize our digital marketing campaigns across all digital channels.With 3 brands under our wings - Rayburn Tours, Venture Abroad and Sports Tours Ltd, associated social media channels and target markets, as well as 3 websites its a busy and varied but exciting role!The ideal candidate will have a strong grasp of current digital marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Executive will work with the Marketing Manager, marketingteam and supporting operational teams to launch campaigns on time and in budget.Responsibilities Plan and execute digital marketing; including SEO, email campaigns, social media and display advertising. Build and maintain our social media presence for all 3 brands. Measure and report performance of all digital marketing campaigns and assess against goals. Identify trends and insights. Optimize spend and performance based on these insights. Brainstorm new and creative growth strategies Plan, execute, and measure a/b testing techniques on websites and in e-marketing Collaborate with the marketing team to create landing pages and optimise user experience Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Where required, work in partnership with our Digital Marketing Agency Evaluate emerging digital technologies and techniques. Provide thought leadership and perspective for adoption where appropriate.Essential Skills & Experience: At least 2-3 years experience of working in a Digital Marketing role Proven working experience in digital marketing Demonstrable experience tackling SEO, working with email databases and campaign creation, social media and display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and experiments Good knowledge of Google analytics Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurementBENEFITS 24 days holiday per year (increasing with length of service to a maximum of 27 days) in addition to all public holidays Cycle to Work and Healthcare Cashback schemes Contributory pension schemeHOW TO APPLYApplications should be addressed to Katie Boyden and include a CV with a covering letter stating: Your current role and salary Where you saw this vacancy advertised Why you are a suitable candidate for this position

Keyskills :
Digital MarketingMarketing ExecutiveDigital Marketing Executive