Paid Media Analyst

Job Description

Location: Peterborough, GB, PE2 9JBCompany: Whirlpool CorporationWhirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needsof consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturingand technology research centers.Whirlpool Corporation is consistently recognized by FORTUNE as one of the Worlds Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel ourteams to excellence. Get to know us and see what its like to be part of a company that is in constant pursuit of improving life at home.Working model: fully remote or hybridWere transforming our business and the industry more than ever before, and that gives the people who work here an amazing opportunity to shape our future. This is particularly the case for this role as it is new in our organization. As we have decided toaccelerate our direct to consumer journey - making it the perfect place to take your idea and make a big impact.The role will report to the Sr.Manager of direct to consumer e-commerce. Youll make sure every consumer interaction with our brands is an amazing experience. Youll ensure we put customers experience first, test concepts faster, validate models quickerand accelerate our ecommerce business. Ultimately your role is to help owners and users of our products increase the value they receive from them over the ownership cycle.The Paid Media is part of the D2C and is responsible for defining and executing the media strategy, managing all the paid channels, executing campaigns and analyzing the areas KPIs with the full funnel view.Your responsibilities will include

• You will be responsible for ecommerce high quality traffic acquisition (Paid Media) that results in conversion and long term customer value.
• To ensure the analysis, enrichment and quality of data from all available touch points, in order to use them correctly for business activities;
• Daily monitoring and verification of results for evaluation of change of commercial route or levers
• Campaign management for all paid media for D2C Whirlpool Sites
• Planning, structuring and implementation of actions in Affiliates, Facebook, Google Ads and Retargeting channels;
• Monitoring of actions, analysis of daily KPIs, and validation of results;
• Planning and execution of Awareness and Lead Capture campaigns;
• Projection of revenue targets for paid channels, with budget optimization; Responsible for controlling the budget tie to ROI.
• Briefings and meetings for the realization of digital public pieces;
• Management of the external agency
• Reports and analyses with full Funnel view
• Analysis and automation of reports to generate insights and perform tests on media channels, ensuring the best financial return and compliance with KPIs;
• Interface with the Commercial, IT, BI, Brand tem and Financial areas;
• Technical implementations on channels (Conversion pixel implementations, discount coupons, display, XML or API management).

Requirements

• Paid Media experience in performance, fast-paced ecommerce company or agency
• Knowledge of Media Search Ads, Facebook Ads, Display and Analytics tools (certification on these platforms will be considered a differential)
• Experience in retargeting and affiliates
• Expert knowledge of digital marketing tools and techniques. knowledge in analytics tools (Adobe and Google analytics) is extremely important
• Knowledge of performance marketing KPIs and online media concepts (Visits, CTR, CPA, CPC, Bounce Rate, Impressions and Conversion Rate);
• Exceptional project management and organization skills, with meticulous attention to detail
• Results-driven marketer with proven quantitative and analytical skills, with expert spreadsheet knowledge. Tableau and data studio experience is a bonus.
• Creative, methodical problem-solving skills with focus on efficient execution while balancing big-picture thinking
• Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
• Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively
• Passion for CRM and user engagement
• Strong sense of ownership and entrepreneurial spirit
• Good knowledge of the English language

At Whirlpool we will offer a competitive salary and an excellent benefit package which include:

• Company Pension Scheme
• Life assurance
• Staff sales (Factory outlet)
• Benefits portal
• 25 days of annual leave (with possibility of earning 5 additional days)
• Maternity/Paternity leave
• Bereavement leave
• Agile working (for some days of the week)
• Employee Bonus Scheme
• Wedding gifts
• Long service awards (25 years & 40 years)

From day one you will have a great variety of responsibilities and are part of a great international, innovative and very dynamic organization. Within the organization theres opportunity to develop and grow, depending on your ambitions; you own your career.At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexualorientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Keyskills :
AnalyticsDigital MarketingE-commerceMedia Strategy