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Merchandising Executive

Wex Photo Video
Job LocationNorwich
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time Work from home

Job Description

Purpose:This is a broad role encompassing merchandising, conversion optimisation, analysis and reporting, supporting the head of customer experience to deliver a best-in-class website.You will be tasked with increasing customer conversion and engagement by optimising product recommendations, personalised content and tactical messaging that demonstrates our product knowledge and a deep understanding of our customers needs.We are looking for a hands-on person with a data led point of view that wants to make a measurable difference to our customers experience and commercial performance of the Wex website.Key Duties

  • Utilising your strong analytical and problem-solving skills you will analyse data quickly and accurately to identify ways to improve the customer journey and drive overall conversion
  • To review all pages across the Wex website, ensuring that all products are displayed in line with brand guidelines (imagery, information, layout, promotions), making it easy for the customer to discover and desire.
  • Work with the SEO and Product team to improve the performance of existing product listings and drive new product launches
  • Carry out daily reviews across all websites, checking banner, promotional and service information, categorisation & placement is correct and set out in a logical way to the customer - correct where necessary.
  • To initiate and set up reports, capturing relevant KPI data which in turn will assist in improving customer proposition, journey & conversion and to drive sales & margin.
  • Using data capture, test and review online behaviour which will drive performance.
  • Monitor the market & competitor web journeys to highlight possible opportunities to improve conversion.
  • Support the Head of UX with the creation of seasonal landing pages (Black Friday) to drive campaign performance
Key Requirements:
  • Experience of working in an Ecommerce team within a retail environment
  • The ability to work alongside various stakeholders across Marketing
  • Experience of using CMS platforms
  • Experience with website tracking & reporting tools
  • Basic HTML knowledge
About us: Wex Photo Video is the UKs leading online retailer of photography equipment with a customer base ranging from photography enthusiasts to professionals and business users. Through its web site, Wex delivers its customers a market-leading product offering,extending to over 19,000 products, providing the photo enthusiast with a comprehensive choice across all product categories. The business has first class relationships with all the leading photo equipment suppliers, including Canon, Nikon, Panasonic, Sony,Sigma and many more.

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