Digital Marketing Coordinator

Job Description

My client is a Market Leader within its industry and globally renowned business, looking for a Digital Marketing Coordinator to join the team on temporary to permanent basis. The successful candidate will play an important role to deliver on an ambitiousprogramme of digital change and marketing development.The Digital Marketing Coordinator will work across the business to support the online and offline marketing strategy, using their skill, knowledge and judgement to implement tactical activities that drive growth. The use of inbound digital tools, platformsand technologies will be at the heart of this role with the successful candidate having a broad knowledge of the digital marketing landscape.Duties/Responsibilities: Developing, analysing and maintaining digital campaigns alongside campaign leads to increase website traffic Creation of landing pages, email nurture sequences and other inbound marketing campaign materials Updating of the company websites Designing and implementing direct email marketing campaigns Developing original copy for digital channels, websites and online/offline campaign materials Helping schedule and manage the social media content across multiple company profiles Responsibility for SEO Designing in-house online/offline campaign graphic materials Manipulating and editing short video/animated graphic pieces Creating marketing performance reports and dashboards. Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns Implementing project management, production, and planning processes to support marketing plans and activity as briefed by the digital production lead Overseeing with campaign leads the quality of the content created by third-party copywriters and designers to ensure that style guidelines and brand identity are adhered to Perform research into required market trends or new initiatives and provide clear, concise recommendations based on findingsKey Skills: Degree, diploma or qualification in marketing and/or proven relevant experience Minimum of three years of experience in marketing Working in a large organisation, delivering complex digital brand and marketing campaigns, external communication activities, plans, and material Direct experience using social media management tools An understanding of how to nurture leads using inbound dynamic workflows Awareness of inbound software platforms, and an understanding of HubSpot or equivalent Creativity, with a flair for storytelling, copywriting, an eye for design and the willingness to take a hands-on approach alongside creative specialists to deliver best in class content Optimizing copy and landing pages for search engine optimization, performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success A passion for technological innovation and awareness of global trends in digital media technology Experienced in Photoshop, InDesign, PremierPro/Camtasia Hands-on experience with GoogleAnalytics, Google Ads and Google Search Console Familiar with SEO tools such as SEMRushRelevant industry experience gained from the renewables, oil and gas, and/or marine construction industries would be desirable but not essential