Engagement Marketing Manager

Job Description

Following a significant increase in work, including lots of new projects, we are looking for an Engagement Marketing Manager to join our existing team based in either Newcastle or Dover. Were flexible on either location as our Engagement Teams are spreadacross Europe in Lithuania, Denmark, Norway, Holland, and the UK so we really are a multi-cultural group working together as a global passenger communications team. With colleagues at these locations, there will be travel to other DFDS offices for meetings.With a strong focus on our customer needs, you will work closely with the Engagement Marketing Management Team, to identify global customer touchpoints with the goal to utilise and source relevant tools and methods to help improve the customer journey, socialengagement, personalisation, retention, and growth of our customer base. The Engagement Marketing team is responsible for driving passenger marketing activity across languages and locations through all digital engagement channels including email, mobile, database,social, blog and influencer activities.Well need you to have experience and technical knowledge with an understanding of customer engagement and behaviour across all digital channels, but primarily across the social media and CRM disciplines. Youll be taking the lead or support on several engagementprojects in line with the passenger marketing strategy, including, but not limited to, customer review platforms, unified blog, loyalty initiatives and personalisation. Alongside this, you will be developing and implementing a plan for enhancing customer reviewscores and maintaining awareness and identification of new developments and trends within digital marketing industry for continual expansion, growth, and improvement, individually and for our brand.Youll need to come in and hit the ground running so you will need to be a skilled marketing professional with at least 5+ years experience in Digital Marketing channels (preferably in email marketing, mobile and social media) and preferably experienceof using a CDP (Customer Data Platform) for marketing activity.Now about what we can give you. Youll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more
• Access to Thrive, our award-winning Wellbeing platform
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing

Who We Are. DFDS provides shipping and transport services in Europe, generating annual revenues of EUR 1.9bn. To over 8,400 freight customers, we deliver high performance and superior reliability through shipping and port terminal services,and transport and logistics solutions. For six million passengers, we provide safe overnight and short sea ferry services. Our 10,000 employees are located on ships and in offices across more than 20 countries. DFDS was founded in 1866, is headquartered inCopenhagen, and listed on Nasdaq Copenhagen. In the UK, DFDS prides itself on having signed the Armed Forces Covenant and membership of the Apprenticeship Diversity Champions Network. We have just been added to the CILT top 30 Logistics Providers List!InterestedApply now! If youre looking for a varied role and have a desire to work in one of Northern Europes leading shipping and logistics company, please send us across your CV!

Keyskills :
CDPCRMDigital MarketingEngagementSocial Media