Database Marketing Manager

Job Description

£35,000 - £45,000 - depending on experienceThis is an exciting opportunity for a data driven individual looking to lead a global team of professionals dedicated to direct customer database marketing.Reporting into the Head of Engagement Marketing, you will have the chance to manage personalised engagement strategies for upper funnel marketing communications primarily across email and app distribution channels. With your knowledge of database marketing,you can help keep our customers engaged with the brand and build relationships with them as well as initiate database growth strategies. Youll be instrumental in helping the business drive personalised engagement with key customer segments and improving theoverall experience.We are looking for a skilled marketing professional with 5+ years extensive experience in CRM activity, content strategy and database management. It is fundamental that you are positive, optimistic, and energetic, looking to join a team of like-minded individuals,each with different skill sets, working together towards a common goal. The preferred candidate will be required to demonstrate excellent working knowledge of email marketing and database engagement to optimise the customer journey to drive commercial results.Alongside experience of multiple language engagement marketing activity and data and analytics reporting. Naturally excellent written and verbal communication skills are essential to this role, combined with knowledge and experience of Agile working practices.Experience of Customer Data Platform (CDP) martech usage is desirable.If you are passionate about marketing and eager to create innovative ways to engage with and grow our customer base, then this is the job for you!Key responsibilities:

• Develop and own the engagement strategy for upper funnel marketing communications across email, app, and other developing platforms.
• Leverage marketing automation tools to develop promotional and informational content strategies that maximise customer retention and acquisition.
• Support global Engagement team on segmenting databases across all locations.
• Collaborate with Technology & Innovation colleagues to develop and manage the customer database for passenger use and its connection to martech systems - ESP, CDP, Data Warehouse.
• Oversee compliant data capture processes.
• Analyse performance data to determine ways to optimize and improve conversion and customer retention.
• Ensuring a test and learn approach to content and processes within engagement development.
• Develop initiatives to grow the direct customer database.
• Direct line management responsibilities

Now about what we can give you. Youll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
• Access to Thrive, our award-winning Wellbeing platform.
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

Who We Are. DFDS provides shipping and transport services in Europe, generating annual revenues of EUR 3.6bn. To over 8,000 freight customers, we deliver high performance and superior reliability through shipping and port terminal services,and transport and logistics solutions. For four million passengers, we provide safe overnight and short sea ferry services. We have more than 11,000 employees, located on ships and in offices across more than twenty countries. DFDS was founded in 1866, withour headquarters in Copenhagen, and listed on Nasdaq Copenhagen. In the UK, DFDS prides itself on having signed the Armed Forces Covenant and membership of the Apprenticeship Diversity Champions Network. We are part of the CILT Top 30 Logistics Providers List.InterestedApply now! If youre looking for a varied role and have a desire to work in one of Northern Europes leading shipping and logistics company, please send us across your CV!

Keyskills :
CDPESPMarketing AutomationCRM databasesDatabase Marketing