Campaign Manager - Channel

Job Description

An exciting opportunity within passenger marketing is now available. In the role of Campaign Manager, your responsibility is to support the Dover to France routes primarily looking after our digital campaigns. You will lead a team of Design, Content andCampaign specialists in different core markets of the DFDS network. It is your job to develop the DFDS Brand and B2C comms for the Dover to France routes in the principal markets. A major focus area is to develop a route content marketing strategy to inspiretravel with DFDS. As the route growth owner, you will manage a cross functional agile team on output for the route. If you get excited about working in a high-performance team where business performance, project management, content and creativity come togetheryou might be interested in this exciting role which provides room to develop yourself as a manager and marketeer.Working Mon - Fri, we are looking for you to fulfil a managerial role within passenger marketing, reporting to the Head of Campaign and Product Marketing for Dover to France, to drive and inspire route content strategy. Develop an innovative, digital first,route marketing strategy and implement plans to support business objectives and targets. Managing your team on route output using the STDC model to ensure comms efficiency, alignment, and a fluid customer journey. Enhance the DFDS passenger brand for the relevantroute in the core territories, including PR, Sponsorships and CSR initiatives. Possessing excellent communication and negotiation skills, you will cooperate and work together with the Marketing Core Team representative for the relevant route. Monitor and interpretbusiness & marketing performance for the routes and derive activity to close gaps appropriately.Its a very collaborative role as you will be working in agreement with Sales functions to ensure balanced (tactical) sales channel integration to meet results, as well as Product Marketing teams, to develop engaging product ranges for a strong effectiveoffer and added value strategies for digital. All whilst supporting the Head of Engagement & Engagement Managers to execute strategic initiatives & activities across the engagement marketing channels. You will be tasked with developing and nurturing relationshipswith tourist boards to enhance joint campaign activity. Establish relationships and work with creative agencies to support digital brand innovation and campaigns.Were ideally looking for a skilled marketing professional with 5+ years experience across the marketing mix, in addition to excellent knowledge of digital marketing. A sound comprehension and deep understanding of the travel industry, combined with strongpeople management skills. The ability to speak French would be preferable, whilst a Marketing or Business degree / Professional Marketing qualification is desirable. We look forward to hearing from youNow about what we can give you. Youll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more
• Access to Thrive, our award-winning Wellbeing platform
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing

Who We Are. DFDS provides shipping and transport services in Europe, generating annual revenues of EUR 1.9bn. To over 8,400 freight customers, we deliver high performance and superior reliability through shipping and port terminal services,and transport and logistics solutions. For six million passengers, we provide safe overnight and short sea ferry services. Our 10,000 employees are located on ships and in offices across more than 20 countries. DFDS was founded in 1866, is headquartered inCopenhagen, and listed on Nasdaq Copenhagen. In the UK, DFDS prides itself on having signed the Armed Forces Covenant and membership of the Apprenticeship Diversity Champions Network.InterestedApply now! If youre looking for a varied role and have a desire to work in one of Northern Europes leading shipping and logistics company, please send us across your CV!

Keyskills :
Communication SkillsMarketing MixNegotiationContent Strategy