Audience Insights Specialist

Job Description

Do you have experience within a marketing & analytics role Are you logically minded with effective communication & presentation skills Have you thorough knowledge and understanding of the travel and insights industryIf you are looking to be part of a fun, fast paced but dedicated team, DFDS are looking for an Audience Insights Specialist to join us.We are looking for a specialist to be based in Newcastle, to support our routes across the Global entity, through qualitative and quantitative research activity. The specialist will be responsible for responding to insight requests using data analysis, creatinga brief, through to the delivery of the results, along with providing returning actionable insight back to the requestor. The role will include the ownership of Customer Satisfaction reporting, highlighting the key insights available, on a monthly basis, whilstmaking recommendations for improvement. Creating and improving reports using data visualisation tools such as Tableau.Working Mon - Fri, we are seeking a team player, who can apply industry knowledge to interpret data and improve performance, working across all marketing functions to ensure insights are effectively integrated and implemented. Building surveys using appropriatelogic to deliver insight for ad hoc requests, brand tracking and audience understanding. Producing monthly competitor analysis to support the routes in understanding the activity of competitors (offers/ promotions) etc. combined with supporting the overallmarketing function.To thrive in this team, we are looking for an individual who is proactive and passionate about insights, customer data, breaking down the numbers to drive this forward, using your advanced understanding of marketing channel analysis. We seek someone withexperience in various data preparation, blending tools & data visualisation, preferably within Tableau & Alteryx. DFDS are looking to employ the right applicant, to support the implementation of tools & strategies, to extract and translate raw data into valuableanalytics, to give definition to the company wide metrics. Resulting in recommendations for the passenger marketing organisation and the wider passenger business. It is imperative you have a good understanding of Digital Marketing, and a willingness to travel.If this sounds like you, we look forward to hearing from you!Now about what we can give you. Youll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more
• Access to Thrive, our award-winning Wellbeing platform
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing

Who We Are. DFDS provides shipping and transport services in Europe, generating annual revenues of EUR 1.9bn. To over 8,400 freight customers, we deliver high performance and superior reliability through shipping and port terminal services,and transport and logistics solutions. For six million passengers, we provide safe overnight and short sea ferry services. Our 10,000 employees are located on ships and in offices across more than 20 countries. DFDS was founded in 1866, is headquartered inCopenhagen, and listed on Nasdaq Copenhagen. In the UK, DFDS prides itself on having signed the Armed Forces Covenant and membership of the Apprenticeship Diversity Champions Network. We have just been added to the CILT top 30 Logistics Providers List!InterestedApply now! If youre looking for a varied role and have a desire to work in one of Northern Europes leading shipping and logistics company, please send us across your CV!

Keyskills :
AnalyticsData AnalysisDigital MarketingPositive Team PlayerTableau