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Marketing and Communications Executive

Michael Page Marketing
Job LocationNewcastle Upon Tyne
EducationNot Mentioned
Salary30,000 - 35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

A brand new Senior Marketing Executive company for a software company based in Newcastle upon Tyne. This role will be varied and hands on, covering the full marketing mix.Client DetailsMy client are a leading software provider, and focus primarily in the education and training sector. They are looking for someone to take on a varied role covering the full marketing mix. Working closely with the company directors, you will be implementingtheir new marketing strategy.DescriptionThe key responsibilities of the Senior Marketing Executive will include:

  • Assisting in, and creating lead generation campaigns (including mass mailers and regular email campaigns)
  • Analysis and reporting on the effectiveness of campaigns
  • Providing research-based and informed input into marketing strategy
  • Organising assigned promotional events (field-based and online)
  • Contact database maintenance, including CRM and spreadsheets
  • Conducting and writing up phone-based questionnaires
  • Regularly review, maintain and provide input into the updating of promotional materials & website
  • Work with outside agencies (marketing, print, events)
  • Keeping abreast of educational policy/practices and providing input into aligning company messaging
  • Performing general admin duties to support the marketing function
ProfileThe successful Senior Marketing Executive will have the following skills and experience:
  • Qualified to Degree level - or equivalent (ideally with a marketing, advertising or business degree).
  • Strong pass A-level English or higher
  • Minimum 2 years experience in a similar role
  • Proven track record of meeting assigned targets and deadlines
  • Experience in coordinating projects across multiple teams
  • Competent and confident in programs such as: WordPress, Adobe, Word, Excel, Marketing Automation Platforms (Wired Plus or similar)
Job OfferOn offer for the successful candidate:
  • Up to 37 days holiday, in accordance with the summer education shut down
  • Competitive starting salary

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