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Content Lead

Nigel Wright
Job LocationNewcastle Upon Tyne
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

CompanyNigel Wright are working with a leading, dynamic manufacturing business with an agenda for growth and new product development. An exciting opportunity has arisen for an experienced writer / content developer to join the marketing function as a content lead.The company has offices based in Tyne & Wear, this role will offer hybrid working.RoleReporting into the marketing manager, the content lead will:

  • Ensure that high-quality, timely content, which positions our client at the forefront of the industry, is available to a wide range of audiences.
  • Develop a monthly programme of UK and international case studies, testimonials and features showcasing solutions.
  • Be responsible for regular advertising of solutions across a range of traditional and digital media in line with current campaigns.
  • Develop regular film content that helps to effectively communicate purpose, solutions and benefits to a variety of audiences/in line with current campaigns.
  • Write high-quality posts and creative content for use across relevant social media platforms, in line with current campaigns.
  • Be responsible for maintenance and development of the website, ensuring it remains accurate and effective at all times
ExperienceAn inquisitive, persistent approach, great planning and excellent writing skills, employing Plain English principles. An ability to work both collaboratively and individually, and to tight deadlines. Ease in distilling complex information into clear, engagingcopyprevious technical product experience would be valuable. Skill in sourcing and creatively using brand-appropriate, impactful imagery. Active monitoring of and timely response to key industry topics, where appropriate. Past success in dealing with media,managing budgets and evaluating effectiveness of results.Excellent benefits-led copywriting skills and the ability to adapt communication styles for various channels/audiences. Experience of developing clear, effective design briefs and of working with designers to achieve excellent outcomes. Strong negotiating skillsto ensure value for money from an annual media schedule. Evaluation skills and a flexible, creative approach to ensure media spend is put to best use at all times.

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