Marketing & PR Officer

Job Description

Newcastle and Stafford Colleges Group (NSCG) are seeking to appoint a dynamic, self-motivated individual to join our busy Marketing, PR and Schools Liaison team in the role of Marketing & PR Officer. This is a fantastic opportunity to progress your career with an Ofsted Outstanding college.NSCG is Staffordshires largest and most successful further education college, placed in the top 10% of colleges nationally. Our vibrant campuses provide a warm and friendly welcome, with first class facilities and a dedicated staff team who put learnersuccess at the heart of everything they do. Our vision, strategy and culture helps to ensure we are recognised as an outstanding organisation where students and staff thrive, achieve and make a positive contribution to the cultural and economic prosperityof Staffordshire and beyondwe call it being committed to excellence.With a number of exciting projects underway to further improve our facilities and student experience, now is an exciting time to start your career journey with Staffordshires leading college.We are looking for an energetic and enthusiastic Marketing & PR Officer to join our award-winning marketing team to contribute towards the development and implementation of the Colleges marketing and student recruitment activity.You will be a creative thinker, have a keen eye for detail and the ability to plan and deliver multi-channel marketing campaigns and activities targeting the school-leaver audience. You will be highly responsive, with a proven track record in deliveringfirst-class customer service. A great communicator, and a fantastic team player, you will have the ability to build strong relationships within the team and with wider curriculum colleagues to support recruitment and conversion activities.Main Duties and Responsibilities

• Supporting the Senior Marketing & PR Officer in the development and delivery of a cycle of multi-channel marketing and communications activity in line with the Colleges strategic plan.
• Co-ordinating 16-18 youth marketing initiatives, responsible for developing the NSCG youth facing brand, including, but not limited to: prospectus, events, social media marketing, website content, advertising and traditional media.
• Supporting the Senior Marketing & PR Officer to develop and implement an effective campaign plan with timely recruitment, conversion and retention tactics.
• To monitor recruitment and identify under-performing course areas to help curriculum departments reach their targets.
• Updating course content, creating news articles and event listings, ensuring content is engaging to inspire potential and existing learners.
• Devising, executing and evaluating a series of online and offline communications using the organisations CRM tool, in-line with the current student journey.
• Monitor and analyse course applications, recruitment data and competitor activity to ensure that marketing activities are insight-based.
• Liaising with multiple stakeholders to plan and deliver marketing activity including, but not limited to: online and offline marketing agencies, senior management, staff, students, employers, media and printers.
• Writing accurate, clear and compelling copy for both traditional and on-line media targeting a range of audiences

Required Skills and Experience:Educated to degree-level, with a minimum of two years experience in a multi-channel marketing role. You will have had exposure to a wider ranges of activities such as event management, working with creative agencies and printers, media buying and in thedigital content planning.

• A creative thinker, with the ability to manage multiple projects and campaigns from concept to completion, to set deadlines and budgets.
• Ability to write clear, compelling copy for a range of purposes, with high accuracy and attention to detail.
• Proactive thinking, with excellent customer service skills and the ability to manage the expectations of key stakeholders.
• Must have access to own vehicle and ability to travel within region for business purposes.

Whats in it for youThe college offers an excellent benefits package which includes:Local Government Pension Scheme

• Excellent Training and Development Opportunities
• Flexible working scheme
• 24 days annual leave per year, plus 8 bank holidays and a 2 week closure period at Christmas (holiday entitlement grows to 31 days with service)

This college is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff and volunteers to share this commitment. All college based positions are subject to enhanced DBS check and are exempt from theRehabilitation of Offenders Act.As an equal opportunities employer, we welcome applications from all sectors of the community.<u>How to apply</u>To apply for the role of Schools Liaison Officer please click Apply Now to complete an online application form.(If you are applying via a jobs board, you will receive an e-mail and link that will take you directly to our application form on the Newcastle & Stafford Colleges Group website).The closing date for completed applications is 24^th April 2022.This college is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff and volunteers to share this commitment. All college based positions are subject to enhanced DBS check and are exempt from theRehabilitation of Offenders Act.As an equal opportunities employer, we welcome applications from all sectors of the community.