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Digital Marketing Analyst

Future Prospects
Job LocationNewark
EducationNot Mentioned
Salary£38,000 - £42,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Digital Marketing AnalystNewark, Full Time (Hybrid Working), Permanent£38,000 - £42,000 Dependent on experienceOur global client, based in Newark, Nottinghamshire are looking to recruit a Digital Marketing Analyst on a full time, permanent basis. This position will be responsible for analysing statistics and looking for ways to improve the Companys online marketing efforts. This will include email marketing campaigns, social mediacampaigns, PPC campaigns and online branding. THE ROLE The principle responsibilities for the Digital Marketing Analyst will include:

  • Setting up and optimising web analysis tools Google Analytics
  • Review of tracking codes and measures
  • Carrying out tracking audits
  • Testing campaigns, analysing key metrics, and identifying opportunities to increase campaign performance
  • Creating and maintaining Google Analytics dashboards, data visualizations, and campaign and website performance reports and derive recommendations
  • Development and integration of tracking concepts
  • Constant coordination with Marketing Automation team about tracking and reporting
  • Cross-channel campaign monitoring
  • Collecting and analysing data and identifying trends and insights to achieve maximum ROI in SEA campaigns
  • Monitoring and analysing digital media and marketing trends
  • Maximize profitability (improve conversion rates) and proactively communicate account performance based on traffic mix and keyword quality
  • Effectively plan, execute and optimize SEA campaigns on Google Ads
  • Improve website rankings on Google search engine for our European website and all landing pages
THE CANDIDATE The ideal Digital Marketing Analyst will be able to demonstrate:
  • Bachelors degree in marketing or a related field
  • Exceptional analytical skills to conduct root cause analysis
  • Experience with analytical and reporting tool Google Analytics
  • Strong knowledge and expertise in SEA & SEO
  • Results-oriented mindset and the ability to break down complex structures
  • Effective and proactive communication skills
  • High flexibility, agile mindset, open to changes
THE BENEFITS
  • 25 days annual leave
  • Excellent pension scheme
  • Free parking
  • Hybrid working
THANK YOU FOR YOUR INTEREST IN THIS VACANCY AND GOOD LUCK WITH YOUR APPLICATION.If you have not heard from a member of the Future Prospects team within 7 days from your application, please assume that your application has not been successful on this occasion. Unfortunately, due to the high volume of applications we receive, we are unableto provide individual feedback.The services of Future Prospects are those of an Employment Agency.Required skills
  • Digital Marketing
  • SEA
  • SEO
  • Google Analytics

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