Marketing Manager

Job Location	Melton, North Ferriby
Education	Not Mentioned
Salary	35,000 - 45,000 per annum
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent, full-time or part-time

Job Description

We are currently seeking a motivated and dynamic Marketing Manager to join a well-established, family-run SME based in North Ferriby. The Company will be moving premises to Newport Gilberdyke in the near future.As a Marketing Manager you will manage and implement the day to day marketing activities of the organisation and ensure the marketing strategy, marketing campaigns, marketing materials and activities are all aligned to the company vision.Key Responsibilities:

Execution of communications strategy and plan, overseeing and developing marketing campaigns, on and offline, building brand awareness, customer recruitment and retention.
Analysis of the results of all marketing activity and reporting of marketing KPIs
Agency liaison
Brand management and consistency
Research target markets & track competitors marketing activity
Executing marketing plans and overseeing related collateral such as flyers, brochures and exhibition-related projects
Overall management of multi-channel communications program for lead generation and brand awareness, spanning online and offline channels (including development and content generation for the e-commerce website; videography, product photography, SEO; PPC;Social Media; DM, email; Advertising; PR)
Measure marketing effectiveness, collating information on campaign ROI and providing monthly KPI & budget reports
Organising the production of branded items such as stationery and merchandise
Planning, creating and editing video content
Taking responsibility for any day-to-day issues that crop up on the website and ensuring a prompt resolution for the sales team
Coordinating all campaign activity through Workbooks CRM

Requirements

Experience in a similar niche B2B Marketing role
Hold a professional Marketing qualification or prepared to work towards one
Competent in the use of CRM databases & the usual Microsoft packages Word, Excel, Powerpoint, Outlook etc
Competent to work with a content management system of a website (Magento & Wordpress)
Experience using the Adobe suite of design & video editing packages highly desirable
Understanding of PPC and SEO methodologies
Understanding of the use of social media and social management tools
Excellent copywriting and verbal communication skills
A good team worker, happy to roll up sleeves and deliver hands-on help as part of a small team in a family business.

Hours: 07:30 - 16:30 (Mon-Fri and 16:00 Fridays) - Hybrid working options once settled in to the business (office based 2 days / 3 days from home)Benefits

Salary of £35,000 - £45,000 (negotiable depending on experience)
+ Bonus
Lunch provided twice per week
Snacks provided every day
Healthcare insurance
Parking on site

Keyskills :
AdobeEditingMarketing ManagerMarketing StrategyVideo

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