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Job Location | Manchester |
Education | Not Mentioned |
Salary | Competitive salary |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
About Pearson:At Pearson, were committed to a world thats always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whetherits one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing theboundaries of technologyand each other to surpass these boundarieswe create seeds of learning that become the catalyst for the worlds innovations, personal and global, large and small.About the team:This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with universities across the country, the Pearson Online Learning Services (POLS) team provides onlinelearning services including marketing, student recruitment, course content development, training and ongoing student support.About the job:Sitting within the Web & SEO team, this role is cross-functional and connects both strategic and functional marketing expertise. The ideal candidate will have proven experience in SEO keyword research and gap analysis, as well as a keen eye for what makesgreat content. You have a track record in creating SEO-focused and insight-driven content strategies, drawing conclusions from your research and reporting with a creative flair.The role is split roughly in two halves. The first half of the role entails conducting keyword research, content audits, competitor reviews, and media landscape analysis for new programme launches and refreshes of existing programmes. Youll be requiredto analyse data from multiple sources to evaluate the effectiveness of the work being produced, plus identify opportunities for organic growth. This element of the role will require close collaboration with the Web and SEO teams.The second half of the role will be centered on content strategy creation and reporting. Drawing on the insights gleaned from the SEO work mentioned above, you will build content strategies for both new and existing programmes depending on requirements,and work in close collaboration with the Partnership Marketing Managers, Content Marketing Executives and Graphic Designers for production. You would be responsible for planning content for multi-channel marketing and communication activities across multipleuniversity partnerships, as well as reporting on said content against set KPIs and benchmarks. This is mainly a business to customer (B2C) marketing role, with a secondary focus on business to business (B2B) audience.Key responsibilities: