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Product Marketing Manager

Michael Page Marketing
Job LocationManchester
EducationNot Mentioned
Salary£40,000 - £50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

If you have experience across Product/Category/Brand within the FMCG sector Id love to talk to you about a brilliant opportunity with one of our key clients!Client DetailsOur client is a renowned business in the FMCG sector. With over 1000 employees, the company prides itself on its strong market presence and its commitment to delivering high-quality products to consumers. Based in Manchester, the company offers a vibrantworking environment and a strong commitment to employee development.DescriptionResponsibilities of the Product Marketing Manager:

  • Responsible for formulating the local category plan within the specified sub-category, establishing the corresponding NPD/EPD pipeline, and overseeing all associated activities (NPDs/EPDs), encompassing local activation and customisation tasks.
  • Collaborate with R&D and Sales to monitor local brands and competitors, extracting valuable insights for one category/region to provide informed range and product recommendations.
  • Analyzes the assortment of customers, identifies local needs of consumers and customers, and strategically builds a successful portfolio for each category. Manages the local portfolio from inception to conclusion, ensuring its alignment with the intendedpurpose, namely, offering the right product at the right price.
  • Develops a creative approach to influence and guide customer choices, actively supporting local tender requirements in close coordination with Commercial colleagues.
  • Acts as a category management advocate for partner customers, regularly presenting and adeptly recommending and influencing growth strategies for private label products based on a profound understanding of the market and category.
  • Implements category solutions through a comprehensive utilisation of the marketing mix.
ProfileA successful Product Marketing Manager should have:
  • Proven experience in product marketing within the FMCG sector.
  • Exceptional knowledge of market research and data analysis.
  • Excellent communication and presentation skills.
  • Strong familiarity with the latest marketing trends and techniques.
  • Ability to work in the Greater Manchester based office 2x per week
Job OfferProduct Marketing Manager Offer:
  • Up to £50,000
  • An inclusive and supportive company culture promoting employee development.
  • Opportunities for career growth within the FMCG sector.
  • A vibrant working environment based in Greater Manchester.
Whether you are looking to advance your career in product marketing or seeking a new challenge within the FMCG sector, we encourage you to apply for this exciting opportunity as a Product Marketing Manager.Required skills
  • "product marketing" OR "product manager" OR "marketing manager" OR marketing

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