PPC Manager Insurance

Job Description

PPC ManagerLocation: ManchesterRole Type: Permanent - Full-TimeSalary: £30,000 - £40,000 + Flexible BenefitsWorking Hours: 37.50 per week*Please note this role is subject to a full credit enquiry, a criminal record check, residency and right to work checks.Who are weThe Ardonagh Group is the fastest growing digital insurance broker in the UK and highly acquisitive business that acquired Stoke-based Autonet, Altrincham-based Carole Nash, and Manchester-based Swinton Group. The union of these 3 business has given shape to Atlanta Group and has resulted in a huge period of change and transformation for us.Atlanta Group specialises in the UK motor Insurance market. Our companies have a combined +100 years experience in insurance broking. Were a fast-paced, ever-expanding, innovative business looking for talented individuals to join us across our sites in the North West at this exciting time in our growth.There has never been a better time to join us!What to know about this roleThe role of PPC Manager is a fantastic opportunity to define and deliver a best in class paid search, display & remarketing campaign management encompassing Google Adwords, Bing Ads, audience management that brings to life Atlantas brand and propositions to our customers.There is a vision to bring PPC In-House and this role is a brilliant chance for a talented, dynamic individual, experienced in driving successful campaigns, to blend expert search campaign creation with an analytical mindset. The PPC Manager will ensure the business keeps up with best in class digital marketing developments and drives the strategy from its own internal expertise, reducing the reliance on external agencies.The PPC Manager will be the marketing lead for establishing the right search & display advertising frameworks and will set the direction for marketing colleagues and business leads to follow. They will work closely with colleagues across analytics, content, social and web development and with marketing teams in our businesses across the UK.On a daily basis, the PPC Manager will work with the marketing team and business owners to plan, create, and execute campaigns to drive sales, lead generation and engagement amongst their audiences. In addition to search based strategies they will also be responsible for managing the relationship with our agency partners for programmatic display and remarketing activities.This opportunity will suit a hands on, commercially minded PPC expert ideally with an agency background, who is looking for a role that enables them to set the PPC strategy for the business across the current 3 brands and further future brands, as the organisation acquires more businesses through its ambitious growth strategy.As the business and demand grows, there is a chance to grow the team with it and enable the PPC strategy to become the benchmark for other key areas such as SEO.What responsibilities will you have

Creation of new PPC campaigns based on business objectives

Continuous management and optimisation of existing campaigns across search and display providing analysis of current campaigns and making recommendations for improvement

Ensuring a consistent tone of voice and style across search ad copy and display banners

Managing weekly calls with business leaders to present performance, results and areas for improvement

Managing relationships with Google, Bing and other key account managers

Driving results through use of new technologies and key supplier AI developments

Training/upskilling and providing key learnings and feedback to colleagues across our business

Analysing effectiveness and performance of programmatic display and remarketing campaigns and assisting with the management of an agency with a view to bring in house at a future point

Providing competitor insight to key stakeholders and making recommendations for new products to target via search marketing

Managing spend and ROI reporting on a daily/weekly/monthly basis and providing key stakeholders with the information needed to assist operational performance.

Being able to work to a budget and deliver consistent results within budget

What skills & experience do you require

Experience in PPC & Programmatic marketing and digital acquisition

Financial services experience preferable but not essential

Super user of Adwords, DoubleClick, Bing Ads and other PPC platforms

HTML and other coding language knowledge preferred

Clear understanding of Google analytics and other digital marketing platforms

Strong demonstrable experience in display and remarketing and other non-search engine paid for digital campaigns

Ideally degree level in a marketing, business or communications related discipline.

Since 1978, Rullion has been securing exceptional candidates for a range of clients; from large well-known brands, to SMEs and start-ups. As a family-owned business, Rullions approach is credible and honest, focused on building long-lasting relationships with both clients and candidates.Rullion is a forward-thinking recruitment company that specialises in providing a wide range of talent consultancy services to a diverse client base; from small start-ups to large household namesRullion celebrates and supports diversity and is committed to ensuring equal opportunities for both employees and applicants. Required skills

PPC

optimisation

budget

spend

growth

alignment

Keyskills :
PPC optimisation budget spend growth alignment