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Marketing Manager

EMR
Job LocationManchester
EducationNot Mentioned
Salary£35,000 - £40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

A B2B insurance provider based in the north-west is seeking a Marketing Manager to design and implement the broad B2B marketing strategy. The channels youll manage events, sponsorship, email newsletters, collateral and organic social media.Responsibilities:

  • Effectively plan and support the wholesale businesses presence at conferences and events, working with internal stakeholders and divisional marketing teams to produce event stands, marketing collateral and merchandise.
  • Deliver topical content marketing to broker partners in a variety of formats including brochures, presentations, guides, infographics, email and organic social media.
  • Shaping and building marketing aspects of the companys CRM strategy, on Salesforce.
  • Leading and delivering targeted marketing campaigns to encourage new business from existing sales pipeline.
  • Manage and optimise the marketing budget to achieve cost-effective results.
  • Identify innovative marketing opportunities to add value to existing marketing and communication plans.
  • Knowledge of the processes and procedures for other marketing activity to provide support where required.
Requirements:
  • A track record of planning and implementing successful B2B marketing campaigns.
  • B2B financial services / insurance experience is preferred.
  • Experience in organising medium-large scale events is desirable.
  • In-depth knowledge of social media platforms, best practices, and analytics.
  • Excellent understanding of digital marketing concepts and best practices.
  • Proficiency in WordPress for website management.
  • Experience with PPC, email campaigns, and SEO.
  • Familiarity with digital tools such as Google Analytics, SEMrush, Salesforce Marketing cloud and Hotjar.
  • UK experience is essential. No sponsorship will be provided.
£35-40,000

Keyskills :
B2B Marketingcampaign managementlead generation

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