Marketing Director

Job Description

FIND are a staffing business in the Human Capital market. We help business involved in training, upskilling & deploying talent in the technology market find great people.We are helping one the fastest growing businesses in the sector and a major disruptor in the Technology Skills market.My clients supplies mainly to the UK mid-to-major enterprise and span multiple industry verticals.Role: Group Marketing DirectorReportto: Chief Revenue OfficerLocation: Home based (UK)Salary: £100k base + 20% BonusPeople Responsibility: 4 x Direct reports - Head of Digital, Head of Partnerships, Content Manager, Community ManagerWe are particularly interested in talking to Marketing Directors from SaaS & high-growth complex Tech. You will be working in a business selling to the UK Enterprise & FTSE 250.Key Responsibilities:Leadership:

• Lead a small team of top marketing talent, performing daily management tasks, and offering development and coaching support for your direct reports.
• Recruit top talent into the organisation.

Brand and Content Ownership:

• Define the Voice’ of the company and amplify our unique Vision, Mission, and Values through our Brand marketing, web content, and key marketing assets.
• Design and maintain a leading, state-of-the-art digital presence both within our own domains and across third-party review sites and marketplaces, including blogs, podcasts, and opinion pieces.
• Take ultimate responsibility for our events calendar, both internal and external.
• Define and develop award categories as well as manage external awards.

Demand Generation:

• Develop and implement lead generation strategies, including paid media, events (in-person and virtual), content marketing, and new growth strategies.
• Collaborate with the sales team to ensure lead quality and quantity support sales targets.
• Enhance our website to be the #1 salesperson by providing the best possible prospect experience for website visitors.

Product Launch and Promotion:

• Oversee the development and execution of marketing strategies for new product launches.
• Drive the creation of comprehensive go-to-market plans, ensuring alignment with revenue and margin targets.
• Provide market insights to the product team to guide the development of new offerings.

Market Validation and Research:

• Conduct market research and analysis to validate product ideas and identify market trends.
• Build and better define the ideal customer profile for each product segment
• Leverage customer feedback and industry insights to refine marketing strategies and product positioning.

Field Readiness:

• Work closely with the sales team to provide training and support for new product launches.
• Ensure the sales team has the knowledge and resources needed to effectively sell the offerings.
• Monitor and refine the sales training process as needed.

Marketing Operations:

• Establish and maintain metrics and reporting systems that measure the performance of marketing initiatives and sales activity.
• Ensure that sales decisions are data-driven and backed by relevant insights.

Cross-Functional Collaboration:

• Foster collaboration with product, engineering, delivery, and sales teams to ensure all marketing efforts support revenue growth and profitability.

Candidate Specification:Essential:

• Proven track record of 5+ years in senior marketing leadership with a technology product.
• Prior experience in creating, designing, and delivering marketing programs.
• Sufficient breadth of experience across content/digital, product marketing, demand-gen, and brand.
• Deep knowledge of marketing automation, account-based marketing, conversational marketing, customer marketing, and enrichment tools.
• Proficiency in market research and data analysis.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Track record of successful product launches and lead generation.
• Strong leadership and team management skills.
• Exceptional problem-solving abilities.

Salary & Benefits:

• £100,000 basic salary + 20% performance related bonus
• Remote-first company providing flexibility to work from home.
• 25 days holiday + 8 bank holidays + 1 day off on your birthday.
• Annual Summer and Xmas events.
• Company socials, including everything from formal events to team-building events.
• Contribution towards books and training courses that help you learn and grow in your role.
• Private medical insurance and cash plan.
• Holiday buyback scheme (up to 10 days p/a).